Webbiquity

NOVEMBER 23, 2021

To maximize the success of your next website launch, here’s a quick explanation of why it’s vital to combine user experience (UX) design with SEO, along with five ways SEO and UX design can come together to enhance your startup application development projects. UX Design + SEO = Successful Application Development Projects.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. I remember I thought I was a good designer,” said Loftis.

Design 105

Design Validation Lock-In Class 105

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 112

Work Management Marketing Management Product Differentiation 112

protocol 80

DECEMBER 6, 2023

Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your design goals without the need for a graphic designer.

Design 52

Design Tips Resources Personalization 52

Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Content Standard

APRIL 19, 2024

A Content Disrupted podcast with Tamsen Webster, Founder of The Message Design Institute. Episode Highlights: [01:31] Unpacking the Red Thread Method – The Red Thread Method, as described by Tamsen, is a storytelling framework that aids in making ideas, products, or services more comprehensible and relatable to others.

Enterprise Management 88

Enterprise Management Design Work Management Brand Identity 88

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. First things first.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Salesforce Marketing Cloud

JUNE 14, 2023

But what makes one digital product more appealing to users than another? What attributes help increase the likelihood of product adoption? Those are questions one of our product UX teams in Manufacturing Cloud posed. What inspired us – and is most relevant to the digital product space – is the work by Everett Rogers.

Design 52

Design Work Management Product Marketing Management 52

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

RebelMouse

JANUARY 10, 2024

Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls.

Positioning 85

Positioning Design Examples Practices 85

SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. Build your email list One of your company’s greatest assets is its contact email list.

Newsletter 91

Newsletter Template Email Marketing Design 91

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

Navigate the Channel

DECEMBER 11, 2023

In order to explain how your service or product is essential to other business owners, you must first capture their attention and then keep then reading. Engage readers with compelling content and eye-catching design. While the content is the most important element, the design is key as well.

Design 65

Design Marketing Websites B2B Content 65

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

Spiralytics

FEBRUARY 1, 2023

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Knowing the ins and outs of user experience , our web design team has created a list of dos and don’ts of mobile UX design. This is what we call bad UX design.

Design 115

Design Practices Mobile Marketing Best Practices 115

Liveintent

DECEMBER 15, 2020

Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. However powerful a media channel, email still requires effective display design to drive success. Product images are great for a campaign intended to drive purchases.

Display 131

Display Design Ads Effectiveness 131

BOP Design

OCTOBER 26, 2021

B2B web designs can be lovely and enjoyable, but they should also be functional. In this brief article, we are going to share 5 B2B web design tips for lead generation. Create a Clear Flow in Your Design. Cluttered or crowded website designs are distracting and ultimately, unappealing. Use Design to Guide the Prospect.

Lead Generation 120

Lead Generation Design Generation Tips 120

Brightedge

MARCH 26, 2021

We’ve kept it simple in design, and it includes our logo, a navigational menu, CTA and search function. While you can take your website header design anywhere, you’ll want to maintain well-optimized, quick loading assets. There are endless opportunities to designing your header. What should my website header design look like?

Marketing Websites 111

Marketing Websites Design Optimization Tips 111

BOP Design

JANUARY 6, 2023

What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Read more: FAQ on B2B website design.

Design 84

Design Marketing Websites Tips B2B 84

Salesforce Marketing Cloud

JANUARY 10, 2024

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. Product UX design principles can help you and your team, too.

Design 59

Design Enterprise Management Work Management Template 59

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process.

Efficiency 136

Efficiency Design SME Budget Programs 136

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Stevens & Tate

JANUARY 10, 2023

Your website design is arguably the most important element of a successful inbound marketing strategy. When it comes to designing your website, there are two main ways to go about it. What Is A Growth Driven Design? The Three Phases of Growth Driven Design. The following are the three phases of a growth driven design: 1.

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Isolated product images. Should you leverage email marketing design trends? ” One way is by leaning into email design trends.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99

B2B Digital Marketer

OCTOBER 26, 2023

Unveiling the key strategies to captivate users and drive success in B2B software Introduction In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. Making experience design an organizational focus, not just a departmental one.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Adobe Experience Cloud Blog

APRIL 6, 2018

They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it will spread like wildfire. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Click To Tweet.

Promotion 134

Promotion Word of Mouth Product Work Management 134