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Everything Technology Marketing

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

Step 1 - Social Content Marketing One way to generate attention and leads is to create compelling assets that attract your audience and provide a launching pad for further engagement with your organization. Or it can be a well designed banner in the sidebar with a compelling call to action.

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5 Steps to B2B Marketing Success

Everything Technology Marketing

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. Does this reflect the reality in your organization going into 2011?

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A Simple B2B Marketing Framework

Everything Technology Marketing

Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management. What frameworks help you organize and structure your B2B marketing efforts? Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing.