6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. They barely trust vendor websites at all. How would you design marketing technology that serves the 5% of ideal prospects who are already in-market?

Marketing AI 120

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 120

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. What can be improved? It’s not enough to simply train a client how to use the technology.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Marketing Insider Group

DECEMBER 8, 2020

To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. SMB business owners are wrestling with these questions and seeking clarity.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” What is the B2B Revenue Waterfall? The outcome proved to be a combination of “rebuild and buy.”

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

SpotMe Blog

JULY 28, 2023

Networking Opportunities High-quality in-person event platforms are designed to facilitate networking between attendees. When a platform is thoughtfully designed around the needs of attendees, it enhances their enjoyment and satisfaction. The connections and data from your event will help make the next one even better.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ANNUITAS

DECEMBER 11, 2023

GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. The major shift required for CMOs to drive integrated go-to-market organizational design is to move from functional design to process-based design. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. One important responsibility includes designing and managing the partner portal, where partners log in to access resources and workflows.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SpotMe Blog

OCTOBER 7, 2023

Enhanced Engagement A well-designed medical conference app boosts HCP engagement. In summary, a well-designed medical conference app is a powerful tool for enhancing your event, boosting brand awareness, engaging HCPs, and gaining valuable insights. It also reduces waste and is a way to run a more sustainable event.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. What the tools do.

Touchpoints 102

Touchpoints Gartner Word of Mouth Loyalty 102

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Sales Engine

AUGUST 24, 2015

On the buyer side, when a company was evaluating for a business commodity or a piece of software, they would talk to an analyst and find out who the top vendors were. Then they would invite those vendors in and the sales cycles would begin. You’re going to be well positioned and you may get to help design the RFP.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Salesforce Marketing Cloud

JUNE 18, 2019

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase). [ ]

Forrester 49

Forrester B2B Vendors Custom Publishing 49

6sense

SEPTEMBER 29, 2021

Breakthrough is designed to provide 6sense’s customers a competitive advantage as they scale and mature their ABM programs. “Today’s revenue teams can’t continue to rely solely on broad-based email tactics to generate demand,” said Rosenberg. “We

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

SmartBug Media

OCTOBER 1, 2020

Take inventory of every technology, vendor, and advertising or media cost that count against your budget. This report shows us marketing and finance’s overarching objectives when working across departments: Forrester's report discusses these three activities to get finance and marketing to work closer together: Making more joint decisions.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Martech Advisor

DECEMBER 12, 2019

Global leaders and visionaries from across domains will share insights on how iconic organizations design and deliver breakthrough customer, employee, product, and brand experiences. Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Did we mention Oprah Winfrey will be there?

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Only B2B

JULY 5, 2023

It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions. A study by InsideSales.com reveals that 35-50% of sales go to the vendor that responds first, emphasizing the importance of prompt lead follow-up in demand generation efforts.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

SpotMe Blog

JULY 21, 2023

Ease of Use Look for a user-friendly interface with an intuitive design. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Reviews G2 Score: 4.9 (101 Reviews G2 Score: 4.8

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

FEBRUARY 25, 2022

Each of these is designed to highlight its digital capabilities for buying groups. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Source: Nirosha Methananda.

Account Based Marketing 112

Account Based Marketing Top of Funnel ABM Buy 112

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

NOVEMBER 16, 2021

Just like you might switch to another coffee shop after an unpleasant experience with a barista, you might also rethink the vendor you use after being mired in a painful buying process. Source: A commissioned study conducted by Forrester Consulting on behalf of HubSpot/Stripe, September 2021. So, what does this mean for you?

CRM 67

CRM Buy Work Management Marketing Management 67

Sword and the Script | B2B

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. This isn’t a new datapoint, but it’s definitely been a consistent one. click image for higher resolution). The C-Suite spend more time with thought leadership today.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Terminus

JANUARY 12, 2022

Terminus is the only vendor bringing together a purpose-built B2B CDP with multi-channel ABM. You can read more about Terminus Leader placement in the The Forrester New Wave : ABM Platforms, Q2 2020 report along with our dominant Leader placement in The Forrester New Wave : B2B Standalone CDPs, Q4 2021 report.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Visual design and branding. An easy-to-use CMS that allows you to test designs and keep users engaged is therefore an important priority to maintain when choosing the right e-commerce platform. Manual labor.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. Visual design and branding. An easy-to-use CMS that allows you to test designs and keep users engaged is therefore an important priority to maintain when choosing the right e-commerce platform. Manual labor.

Work Management 52

Work Management Marketing Management Cost CMS Development 52

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. They can often negotiate better deals and availability.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Marketing Insider Group

AUGUST 18, 2015

Now, in 2015, we are operating within a new age – the Age of the Customer , according to Forrester Research, one that has changed the expectation buyers have from vendors. IBM uses a hybrid design-engineering approach called IBM Design Thinking to put users, rather than features, first, in the planning process, and do it with speed.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Outreach

JUNE 22, 2021

We track around a dozen vendors as direct competitors — some good, some bad, some in between. We designed battlecards for each of them, detailing a handful of key differentiators. Or they might bring up our position on the Forrester Wave report. We came up with three sets of content cards: competition, product, and partnerships.

Work Management 89

Work Management Marketing Management Outreach Sales Cycle 89