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86% of Marketers Are Making Customer Experience a Top Priority

KoMarketing Associates

Alchemer and Forrester recently teamed up to conduct the “Why Customer Experience Programs Miss Their Mark” report, and statistics showed that the majority of marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

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Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months. Marketers Remain Slow to Adopt AI.

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Key Differences Between MQL and HQL for B2B Lead Generation  

Only B2B

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Forrester Research reports that companies that nurture leads can generate up to 50% more sales at about 33% less cost than competitors.

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Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

KoMarketing Associates

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. It encompasses various marketing and sales activities designed to create awareness, generate interest, and drive actions.

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4 Ways to Nurture Prospect Relationships and Close More Deals

Oktopost

In fact, statistics reveal that 63% of leads who inquire about your company won’t make a purchase for at least three months, and another 20% will take more than a year to complete the sales cycle. Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers.