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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The customer journey is no longer confined to the process of completing a transaction. Image source: Wikipedia. Definition, Design, Management, Trends, and Examples. Design the rewards in a way that would require individuals to seek help from each other. Use Cognitive Biases to Design Your CX. The Hero's Journey.

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Using Context for Social Buyer Persona Strategy

Tony Zambito

Image via Wikipedia. Context provides the avenue for organizations to obtain an outside-in perspective.    Two recent articles I wrote, The Design of Content Marketing  and Informing Content Strategy with Buyer Persona Development , cover the profound impact the aspect of knowledge has on content strategy.