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Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

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A Content-first Approach to Redesigning Your Firm’s Website

Circle Studio

So establishing content as the foundational starting point for the planning, design and development of a user-centric website is absolutely crucial. The problems with a design-first approach. Designing a website before determining a firm’s essential content is a misstep that can offset strategy and waste both time and money.

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Macro Trends Transforming the Buyer Experience

Tony Zambito

Image via Wikipedia.   Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.      Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities. 

Trends 100
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Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. Like the chaotic nature of revolutions, I am going to share the random thoughts I have been thinking about since reading Eric’s comment: Anonymous Environment. Eric, in the same comment, also used the expression “creating demand in an anonymous environment.” Organization Infrastructure.

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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia.   I like these two definitions from businessdictionary.com for starters: Background, environment, framework, setting, or situation surrounding an event or occurrence.   This has been the case most prominently in the area of user-centered design.  What is Context?

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Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia. from designated experts to de-facto experts and crowdsourcing. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways.

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Predictions for B2B digital marketing in 2013

Biznology

Photo credit: Wikipedia. But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products.