ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. And overall Eloqua sits in a strong second place among enterprise MAPs.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

The Point

SEPTEMBER 25, 2018

Now, Steve happens to work in product marketing for Oracle Marketing Cloud , home of Eloqua, typically regarded as the most feature-rich (some would say: complex) marketing automation solution on the market. Here are just a few thoughts: * Vendors need to focus as much on customer success as they do on new business.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

ANNUITAS

SEPTEMBER 21, 2018

Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. It views design as a strategic component of CX.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

MARCH 26, 2009

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. The area where this comes up more often than any other is the design of multi-step campaign flows. Gone against the flow, as it were.)

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

The Point

FEBRUARY 18, 2020

Vendors focused on new licenses vs. customer retention. In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. In that sense, vendors are paying a real price for their customers’ lack of maturity. Reduced sales cycle? Lead to sale conversion rates?

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer!

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Marketers will also design the actions themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great. SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. Enter buyer intent data.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

TrustRadius Marketing

DECEMBER 16, 2019

To get the most out of your solution, you will likely want three things: IT folks on your team to support implementation, awesome customer support from the vendor and accessible training resources (tutorials, onboarding material, a supportive online community, and so on). Personalization isn’t always what it’s made out to be.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Customer Experience Matrix

AUGUST 13, 2010

Its acquisition is basically the completion of the consolidation of that space, not the start of consolidation among B2B marketing automation vendors. If there’s any connection at all, it’s that this acquisition may spur Web content management vendors to accelerate their own acquisition of marketing automation capabilities.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Pricing: contact vendor. 7) Oracle Eloqua. Email marketing, campaign management, landing page design, lead nurturing and reporting. 2) HubSpot. 8) dotmailer.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. Marketing automation vendors are painfully aware of these issues. Among B2B vendors, Eloqua is the poster child for this approach. I've seen four distinct strategies: training.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

chiefmartech

APRIL 4, 2017

While you don’t need to know how to design or build the integrations, you should understand some basics to ensure that you have a cohesive infrastructure rather than a house of cards or a set of application siloes. Many martec vendors promote that they have built-in integrations to one or more systems. REST versus SOAP API.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

chiefmartech

MARCH 20, 2018

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings. What about you, dear reader?

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 5, 2009

Vendors take note. Is Salesforce.com a threat to vendors of marketing automation solutions? Technology may impede Software-as-a-Service sales automation vendors from adding marketing automation. The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Read the post.) Now that you have a good list, what are you still doing here?

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. Think programmatic – designing serial content.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

MARCH 23, 2011

As if to drive the point home, the company was also previewing early designs for its next release, which will apparently center on a visual flow chart to build campaign diagrams: Dude, welcome to 2003! I don’t want to make too much of this, since many vendors – and surely all the good ones – care deeply about their customers’ success.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Capstone Insights

JANUARY 17, 2018

Responses to listen for: Email and landing page templates: Design email and landing page templates for inbound and outbound marketing activities. Responses to listen for: Final program specification: Obtain prior approval for final program design (e.g. the flowchart). Eventually, I moved on to an analyst role.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

chiefmartech

SEPTEMBER 21, 2018

This would be comparable to the division between Eloqua (B2B) and Responsys (B2C) in Oracle’s portfolio and Pardot (B2B) and Exact Target/Marketing Cloud (B2C) in Salesforce’s portfolio. Marketo would be their B2B solution; Adobe Campaign would remain their B2C solution.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The Effective Marketer

FEBRUARY 15, 2010

and start fine tuning the message, email design, subject line, date and time sent, and other relevant variables to each segment and you will start creating your own baseline. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Point

AUGUST 23, 2011

Designed specifically for marketing professionals who may be researching, considering, or just plain curious about marketing automation, the Webinar provides a fast-paced overview including key benefits, common use cases, and real-life applications. Who the leading vendors are in the marketing automation category. •

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Art/Creative/Design. Design/Production.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 1, 2010

« Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. Theme: Garland by Steven Wittens and Stefan Nagtegaal. tactics Recent Posts Join Me at SocialTech 2010: Oct. tactics Recent Posts Join Me at SocialTech 2010: Oct.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. And the other side, decision-makers felt 80% of the time they were the ones who discovered the vendor.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120