B2B Marketing Traction

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Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic logos display best in a square format. Many social media profiles feature thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. As a result, the company name in the logo may not be legible.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Responsive design also applies to your marketing emails. The easiest way to make your emails responsive is to use one of the many email utilities and select an email template that was designed to be responsive. Read their instructions for choosing a responsive design here.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

Get a responsive web site design. Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. There are several solutions for handling mobilegeddon. This is Google’s recommended solution. If you use a technology platform like WordPress, you are in luck.

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display?

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Pin Favorite Designs or Campaigns. Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. Event Image Collages on Pinterest.

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5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

Your website does not display your physical business address. Your website has inconsistent design. When a prospect lands on your home page, they get an instant brand impression from your logo, the page design, the images, the headlines and content. But what is really happening once a prospect lands on your B2B website?

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client did not require that their site update include a responsive design.