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The 17 Best Keyword Research Tools for SEO and SEM


That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers.

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

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They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp. Respondents report improved effectiveness for every content tactic they are using (except research reports). If you’re a technology marketer, do your experiences align with the research findings?

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. If your website does doesn’t have responsive design, for example, you run the risk of losing customers from a disjointed or unmanageable mobile experience. We’ve already excelled past the need for just a website. For modern businesses, that’s a requirement.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.

AEC Website Design Trends - The New Normal

Hinge Marketing

Hinge’s research has shown that over 80% of professional service buyers check out a firm's website during the business development process. Today, let’s focus on the biggest website design trends we see for 2016. Website Design Trends for 2016. We see some common design trends among the most effective websites that may be worth adopting.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

We need to think like a fashion designer, not a publisher, to win today. Research shows that people “lean in” to content during the day and “lean back” at night. They normally don’t have time for the whole story … they want developing headlines as a story unfolds. We need to think like a fashion designer, not a publisher, to win today.

The New Social Buyer Ecosystem

Tony Zambito

  A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.   My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and Sales. 

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). News organization should pay attention, too. is 4 p.m., and on Saturdays.

An End to B2B Social Media Madness

Marketing Craftmanship

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. YouTube can be a very effective social media channel for B2B firms. Ensure that you develop ways to drive consistent traffic to your YouTube channel. As if CMOs needed another cause for termination. This is the online mother ship of your brand.

Google+ is an island of misfit toys


Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. I get it. I get it.

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Drones, Bots and AI oh my. SXSW highlights

grow - Practical Marketing Solutions

Chatbot developers expressed frustration that they feel like they have something to prove. Developers talked about creating a “bot experience” which includes a plan to drive traffic to the bot, optimize sales conversions, build fun into the conversations. There are think tanks developing to deal with the ethics of perceiving, sensing, reasoning artificial intelligence.

87 More Vital Social Media Marketing Facts and Stats for 2012


The recent 72 Fascinating Social Media Stats post on was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Increase use of video marketing?

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The Ultimate Checklist for Managing Content Marketing Freelancers


Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis. Set realistic deadlines.

Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

A best practice is the newly-designed U.S. Israel Defense Forces has a YouTube channel chronicling its activities. Expectations are that the techno-savvy young Nigerians will monitor the 2011 elections civic journalism-style via their accounts on YouTube, Facebook, Twitter and blog sites. 35% have researched government documents or statistics. Secretary of State.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. 4 Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc. Magazine.

8 Reasons Your B2B Website Is Ready For A Redesign!

EMagine B2B Blog

By Dawn Gadless | Business Development Director. Could it be better optimized via design for conversions? With changing design styles, trends, and technologies, a site that is even 2 years old can look outdated and boring. If your website is designed in a way that makes your blog difficult to find or read, then you could be limiting the opportunities your blog can offer you.

The “Marketing” Guide for Higher Education Content Marketing


Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.

16 of the Best Motivational Speeches of All Time


The video above is an animated excerpt from researcher Brené Brown's speech, " The Power of Vulnerability." Considering the YouTube video of Steve Jobs' 2005 Stanford commencement speech has 24 million views (not counting the 10 million+ additional views from duplicate uploads), it's likely that you've seen this one already. A nice little brain vacation. 1) J.K. In J.K. I’m free.

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Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time


To find a benchmark, HubSpot Research conducted a study analyzing the performance of over 26,000 websites. According to HubSpot Research's study, most websites are not performing so well. The use of large imagery and background video has become more common in website design lately. or does your website use responsive design ? Design Daily Canonical

7 Quick Ways to Free Up More Time in Your Day


Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. Productivity Professional Development DailyWhen life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". 7 Tips for Freeing Up Time in Your Day.

7 Elements every Content Marketing Strategy Must Have

Sales Engine

Clearly define your target audience and develop buyer personas. Unlike the one-to-many assets that we used to develop in branding and awareness campaigns, you can’t really develop one piece of content that will address all of a buyer’s issues in a single piece. Research and identify your buyer personas based around problems that you solve. Is this a Youtube channel?

Jumpstart Your Website Redesign in 60 Seconds


From initial research to the day of launch, here are are some quick tips to jumpstart your next website redesign : Love marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Research and Strategize: 75% of web users admit to making judgments about a company''s credibility based on their website''s design.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation


Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Take advantage of YouTube overlay messaging if you do Adwords. YouTube Targeting.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Technologists are incorporating more “marketing” thinking into their work through growth hacking and user-centered design. Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. ” Piyush Charkha – Audience Development at MarTech Advisor. TOPIC ANALYSIS.

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Once is Never Enough: How to Repurpose Content Like a Boss


Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. A short video on YouTube. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. None of that comes cheap. A quiz.

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 4: The 14 Best Content Planning and Research Tools. #5: 2) Netvibes.

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The Ultimate Checklist for Managing Content Marketing Freelancers


Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis. Set realistic deadlines.

23 Outstanding Social Media Marketing Guides


5 Social Media Trends for 2014: New Research by Social Media Examiner. Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Social Media Marketing Guides.

Why Startups Trump Large Enterprises in Content Marketing Every Time

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Enter the research for my new book, Content Inc. This simply means that they identified a content niche, built a loyal audience around that niche, and THEN developed products and services to sell. One main platform (a blog, YouTube, iTunes, etc.). Today: Matthew Patrick’s Game Theory YouTube network boasts millions of subscribers and billions of views. The hardest part?

Content Marketing Strategy? Think Like A Reporter


Content marketers have a number of models to consider when developing their strategies, such as the platform model , Mark Schaefer’s “liquid” model , and the ACKTT framework (for Audiences-Competitors-Keywords-Topics-Tactics). For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? So—creating a content marketing strategy is vital.

Neuromarketing: Using Neuroscience to Supercharge Results


Marketing researchers us it to track the brain’s flow of blood as a person responds to a variety of visual and audio cues. With this method, researchers are usually examining the deep parts of the brain typically associated with pleasure. Electrodes measure electrical waves produced by the brain and allow researchers to track emotions, such as anger, excitement, and sadness.

An A to Z of Content Marketing Best Practices


Recent research showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. And then there’s YouTube, owned by Google. If you’re not a graphic designer, don’t sweat this. It’s YouTube. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The bad part? Audience. Google.

The 21 Best Content Curation Tools


Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Sample review: “CurationSoft enables you to curate information and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr and any RSS feed.” — Maximize Social Business (Drive). 1) Storify.

10 Impressive Examples of Influencer Marketing Campaigns


While there is some overlap between celebrity endorsements and influencer marketing campaigns, influencer campaigns are designed to tap into an existing community of engaged followers. Their fans trust that their endorsement of a product or brand comes from a well-researched, more holistic place, rather than something as simple as a signed contract. Not so fast. 1) Old Navy. 6) GAP.

21 of the Best Social Media Marketing Guides of 2013 (So Far)


We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. 7 steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. ” phase.

This Week in Content Marketing: Content Marketing Now Scientifically Proven

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Finally, we’re genuinely excited about university research that proves excellent content builds trust (warning: the opposite is also true). Rants and raves include a historic meeting between Pope Frances and leading YouTube stars, and a partnership between programmatic ad data providers that appears to be missing an important element. A key to creating this value? Evergreen content.

Are Instant Messaging Apps the Future of the (Mobile) Internet?


In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. Consumers and developers alike are suffering from app overload, and we are increasingly seeing the potential for services to be delivered in better, lighter-weight ways through chat….”.