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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp. Respondents report improved effectiveness for every content tactic they are using (except research reports). If you’re a technology marketer, do your experiences align with the research findings?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. This objective, of course, is easier for large scale brands that have the budget to hire designers and developers to ensure their site is mobile optimized. We’ve already excelled past the need for just a website. year-over-year, vs. a 0.3%

Leveraging YouTube as a Manufacturer

Fathom

It is designed to help companies make content that will not only engage and educate, but also entertain audience members. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Content Marketing is a popular focus for this reason.

The New Social Buyer Ecosystem

Tony Zambito

  A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.   My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and Sales. 

Google+ is an island of misfit toys

Biznology

Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. That’s powerful.

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Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). News organization should pay attention, too. and on Saturdays. Go figure.

An End to B2B Social Media Madness

Marketing Craftmanship

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. YouTube can be a very effective social media channel for B2B firms. Ensure that you develop ways to drive consistent traffic to your YouTube channel. As if CMOs needed another cause for termination. This is the online mother ship of your brand.

The Ultimate Checklist for Managing Content Marketing Freelancers

ScribbleLive

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis. Set realistic deadlines.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Increase use of video marketing?

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Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

There is a broad recognition that government information belongs to the people and technology is enabling a new wave of sharing.  A best practice is the newly-designed U.S. Israel Defense Forces has a YouTube channel chronicling its activities. 35% have researched government documents or statistics. Develop unique, engaging content. Let’s see if you agree. The U.S.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc. Magazine.

16 of the Best Motivational Speeches of All Time

Hubspot

The video above is an animated excerpt from researcher Brené Brown's speech, " The Power of Vulnerability." In the speech, Brown explores how our fear of not being good enough (among other fears) drives us to shield ourselves from our own vulnerabilities. Productivity featured-1 Professional Development Daily CanonicalBut hey, sometimes that's what it takes to recharge your batteries.

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8 Reasons Your B2B Website Is Ready For A Redesign!

EMagine B2B Blog

By Dawn Gadless  | Business Development Director. Could it be better optimized via design for conversions?  We have broken down eight reasons why you need to think about a redesign today. 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? With changing design styles, trends, and technologies, a site that is even 2 years old can look outdated and boring.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.

Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time

Hubspot

To find a benchmark, HubSpot Research conducted a study analyzing the performance of over 26,000 websites. According to HubSpot Research's study, most websites are not performing so well. The use of large imagery and background video has become more common in website design lately. exampledomain.com) or does your website use responsive design ? Design Daily Canonical

7 Quick Ways to Free Up More Time in Your Day

Hubspot

Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. Productivity Professional Development DailyWhen life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". Don't have a tomato timer? Enter Trello.

7 Elements every Content Marketing Strategy Must Have

Sales Engine

Clearly define your target audience and develop buyer personas. Unlike the one-to-many assets that we used to develop in branding and awareness campaigns, you can’t really develop one piece of content that will address all of a buyer’s issues in a single piece. Research and identify your buyer personas based around problems that you solve. Is this a Youtube channel?

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. short video on YouTube. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. None of that comes cheap. 20 Tweets.

Jumpstart Your Website Redesign in 60 Seconds

Synecore

From initial research to the day of launch, here are are some quick tips to jumpstart your next website redesign : Love marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Research and Strategize: 75% of web users admit to making judgments about a company''s credibility based on their website''s design.

An A to Z of Content Marketing Best Practices

Act-On

Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. And then there’s YouTube, owned by Google. If you’re not a graphic designer, don’t sweat this. It’s YouTube. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The bad part? Audience. Google.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Take advantage of YouTube overlay messaging if you do Adwords. YouTube Targeting.

The Ultimate Checklist for Managing Content Marketing Freelancers

ScribbleLive

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis. Set realistic deadlines.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Content marketers have a number of models to consider when developing their strategies, such as the platform model , Mark Schaefer’s “liquid” model , and the  ACKTT framework (for Audiences-Competitors-Keywords-Topics-Tactics). For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? So—creating a content marketing strategy is vital.

23 Outstanding Social Media Marketing Guides

Webbiquity

Social Media Trends for 2014: New Research by Social Media Examiner. Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Social Media Marketing Guides.

Why Startups Trump Large Enterprises in Content Marketing Every Time

Junta 42

Enter the research for my new book, Content Inc. This simply means that they identified a content niche, built a loyal audience around that niche, and THEN developed products and services to sell. One main platform (a blog, YouTube, iTunes, etc.). Today: Matthew Patrick’s Game Theory YouTube network boasts millions of subscribers and billions of views. The hardest part?

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. Google Search Rater Guidelines are designed to aid Google “quality raters” in their assessment of the perceived accuracy in Google search results when running testing experiments.

This Week in Content Marketing: Content Marketing Now Scientifically Proven

Junta 42

Finally, we’re genuinely excited about university research that proves excellent content builds trust (warning: the opposite is also true). Rants and raves include a historic meeting between Pope Frances and leading YouTube stars, and a partnership between programmatic ad data providers that appears to be missing an important element. Evergreen content. This week’s show. Ready?

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

The team took these steps to make it happen: Review research. Leadership needed to see developing an online game as a wise investment. Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Develop the scope of work. The team developed a scope-of-work document, outlining what the end deliverable would look like and the path required to get there, including: How it would work.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. ” phase.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).

Are Instant Messaging Apps the Future of the (Mobile) Internet?

Synecore

In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. Consumers and developers alike are suffering from app overload, and we are increasingly seeing the potential for services to be delivered in better, lighter-weight ways through chat….”.

How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]

Act-On

The developers were also able to fix the bounce effect (they call the fix “Cinema Stabilization”) which would have made most Hyperlapse videos far less watchable. Here’s the final, compressed animated gif: How to make animated gifs from YouTube and other videos. The next way to make animated gifs is to use YouTube videos. Images are powerful tools. So what’s an animated gif?

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. They’ll measure the reach of earned media, look at retention rate on their websites, and research how many shares a piece of content received. 6. Developing an Instagram Content Marketing Strategy”.

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There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Basic keyword research review. Do you find vendor solution pages, research reports, or blog posts and articles? The Web Developer’s SEO Cheat Sheet 2.0 BuzzSumo. SEMRush.

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5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

Responsive Web Design. Responsive web design (RWD) takes a mobile-first approach, designing backward from the smallest-sized device to the largest to ensure web-based content properly scales on devices of varying sizes. Initially developed for the purpose of creating singular websites that can be accessed by any user on any device, RWD creates a sense of consistency in both content and brand message across multiple platforms. In this way, RWD serves as a design tool for the mobile world if ever there was one. Let me explain. Small Business Rules. million.

8 Common Ways Most Content Marketers Fail

It's All About Revenue

The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Say they’re trying to research "SEO best practices." poorly designed and poorly organized resource center, blog, website, or any other digital asset can make visitors leave as quickly as they arrived. Marketers are pretty resourceful. But fear not! Great!

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. look it up. 

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way. For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it. There are annual research papers and benchmark reports. Attribute #1 Content maps tightly to the sales process. Not really.