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Technology Marketers Hold Steady With Content Marketing [Exclusive Research]

Junta 42

They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp. Respondents report improved effectiveness for every content tactic they are using (except research reports). If you’re a technology marketer, do your experiences align with the research findings?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. This objective, of course, is easier for large scale brands that have the budget to hire designers and developers to ensure their site is mobile optimized. We’ve already excelled past the need for just a website. year-over-year, vs. a 0.3%

Leveraging YouTube as a Manufacturer

Fathom

It is designed to help companies make content that will not only engage and educate, but also entertain audience members. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Content Marketing is a popular focus for this reason.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. SEO Tools and Reviews.

AEC Website Design Trends - The New Normal

Hinge Marketing

Hinge’s research has shown that over 80% of professional service buyers check out a firm's website during the business development process. Today, let’s focus on the biggest website design trends we see for 2016. Website Design Trends for 2016. We see some common design trends among the most effective websites that may be worth adopting.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

We need to think like a fashion designer, not a publisher, to win today. 2) Approach new platforms with urgency. Research shows that people “lean in” to content during the day and “lean back” at night. They normally don’t have time for the whole story … they want developing headlines as a story unfolds. How are you approaching content today?

Google+ is an island of misfit toys

Biznology

Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. That’s powerful.

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The New Social Buyer Ecosystem

Tony Zambito

  A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.   My focus has been on using qualitative research to understand how buyers are developing social oriented ecosystems and how does this map to conventional thinking in B2B marketing and Sales. 

An End to B2B Social Media Madness

Marketing Craftmanship

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. YouTube can be a very effective social media channel for B2B firms. Ensure that you develop ways to drive consistent traffic to your YouTube channel. As if CMOs needed another cause for termination. This is the online mother ship of your brand.

The Ultimate Checklist for Managing Content Marketing Freelancers

Visually

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis. Set realistic deadlines.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

delicious b2bmarketing

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). News organization should pay attention, too. and on Saturdays. Go figure.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Increase use of video marketing?

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Five Mega-trends: How Social Media is Transforming Government

grow - Practical Marketing Solutions

There is a broad recognition that government information belongs to the people and technology is enabling a new wave of sharing.  A best practice is the newly-designed U.S. Israel Defense Forces has a YouTube channel chronicling its activities. 35% have researched government documents or statistics. Develop unique, engaging content. Let’s see if you agree. The U.S.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Ways to Find Legal Music for Your YouTube Videos by Mashable. Adoption soared. 85% of Inc. Magazine.

16 of the Best Motivational Speeches of All Time

Hubspot

The video above is an animated excerpt from researcher Brené Brown's speech, " The Power of Vulnerability." In the speech, Brown explores how our fear of not being good enough (among other fears) drives us to shield ourselves from our own vulnerabilities. Productivity featured-1 Professional Development Daily CanonicalBut hey, sometimes that's what it takes to recharge your batteries.

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Is Your Mobile Website Stressing People Out? A Simple Guide to Improving Page Load Time

Hubspot

To find a benchmark, HubSpot Research conducted a study analyzing the performance of over 26,000 websites. According to HubSpot Research's study, most websites are not performing so well. The use of large imagery and background video has become more common in website design lately. exampledomain.com) or does your website use responsive design ? Design Daily Canonical

7 Elements every Content Marketing Strategy Must Have

Sales Engine

Clearly define your target audience and develop buyer personas. Unlike the one-to-many assets that we used to develop in branding and awareness campaigns, you can’t really develop one piece of content that will address all of a buyer’s issues in a single piece. Research and identify your buyer personas based around problems that you solve. Is this a Youtube channel?

8 Reasons Your B2B Website Is Ready For A Redesign!

EMagine B2B Blog

By Dawn Gadless  | Business Development Director. Could it be better optimized via design for conversions?  We have broken down eight reasons why you need to think about a redesign today. 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? With changing design styles, trends, and technologies, a site that is even 2 years old can look outdated and boring.

7 Quick Ways to Free Up More Time in Your Day

Hubspot

Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. Productivity Professional Development DailyWhen life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". Don't have a tomato timer? Enter Trello.

The “Marketing” Guide for Higher Education Content Marketing

Fathom

Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product. short video on YouTube. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. None of that comes cheap. 20 Tweets.

An A to Z of Content Marketing Best Practices

Act-On

Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. And then there’s YouTube, owned by Google. If you’re not a graphic designer, don’t sweat this. It’s YouTube. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The bad part? Audience. Google.

Content Marketing Strategy? Think Like A Reporter

Webbiquity

Content marketers have a number of models to consider when developing their strategies, such as the platform model , Mark Schaefer’s “liquid” model , and the  ACKTT framework (for Audiences-Competitors-Keywords-Topics-Tactics). For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? So—creating a content marketing strategy is vital.

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Jumpstart Your Website Redesign in 60 Seconds

Synecore

From initial research to the day of launch, here are are some quick tips to jumpstart your next website redesign : Love marketing as much as we do? Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Research and Strategize: 75% of web users admit to making judgments about a company''s credibility based on their website''s design.

This Week in Content Marketing: Content Marketing Now Scientifically Proven

Junta 42

Finally, we’re genuinely excited about university research that proves excellent content builds trust (warning: the opposite is also true). Rants and raves include a historic meeting between Pope Frances and leading YouTube stars, and a partnership between programmatic ad data providers that appears to be missing an important element. Evergreen content. This week’s show. Ready?

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Take advantage of YouTube overlay messaging if you do Adwords. YouTube Targeting.

23 Outstanding Social Media Marketing Guides

Webbiquity

Social Media Trends for 2014: New Research by Social Media Examiner. Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Social Media Marketing Guides.

Why Startups Trump Large Enterprises in Content Marketing Every Time

Junta 42

Enter the research for my new book, Content Inc. This simply means that they identified a content niche, built a loyal audience around that niche, and THEN developed products and services to sell. One main platform (a blog, YouTube, iTunes, etc.). Today: Matthew Patrick’s Game Theory YouTube network boasts millions of subscribers and billions of views. The hardest part?

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

published two posts this year that go beyond the genre of simply developing a Page and instead thinking outside of the box for marketing on this social media site: Growing Your Business…One FB Friend at a Time [14]. Page Design & Development. Designing A Facebook Fan Page: Showcases, Tutorials, Resources by Julia May [2.381]. Personal Profile Tips and Tricks. Thanks!

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. Google Search Rater Guidelines are designed to aid Google “quality raters” in their assessment of the perceived accuracy in Google search results when running testing experiments.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

The team took these steps to make it happen: Review research. Leadership needed to see developing an online game as a wise investment. Gaming was completely uncharted territory for Siemens, so they turned to external creative agencies to help bring the project together.Derkosh describes working with game designers as a world apart from traditional B2B agencies.“They’re Develop the scope of work. The team developed a scope-of-work document, outlining what the end deliverable would look like and the path required to get there, including: How it would work.

The Ultimate Checklist for Managing Content Marketing Freelancers

Visually

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis. Set realistic deadlines.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

We’ve all had the experience: you produce a fantastic, thoroughly researched, though-provoking piece of content and…instead of sharing your wonderful piece, your network is busily sharing something just not as good. steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. ” phase.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

He walks through 10 basic steps for site optimization here, from getting the foundation right and doing keyword research through on-page content, meta tags, and link building (“Focus on link building through content marketing, blog writing, guest blogging, infographics, site directories (CAREFULLY), and other tools that allow you to leave online footprints leading back to your site”).

8 Common Ways Most Content Marketers Fail

It's All About Revenue

The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Say they’re trying to research "SEO best practices." poorly designed and poorly organized resource center, blog, website, or any other digital asset can make visitors leave as quickly as they arrived. Marketers are pretty resourceful. But fear not! Great!

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. They’ll measure the reach of earned media, look at retention rate on their websites, and research how many shares a piece of content received. 6. Developing an Instagram Content Marketing Strategy”.

Video 101

Are Instant Messaging Apps the Future of the (Mobile) Internet?

Synecore

In a nod to a growing trend, 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. Consumers and developers alike are suffering from app overload, and we are increasingly seeing the potential for services to be delivered in better, lighter-weight ways through chat….”.

How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]

Act-On

The developers were also able to fix the bounce effect (they call the fix “Cinema Stabilization”) which would have made most Hyperlapse videos far less watchable. Here’s the final, compressed animated gif: How to make animated gifs from YouTube and other videos. The next way to make animated gifs is to use YouTube videos. Images are powerful tools. So what’s an animated gif?

OfferUp offers an addictive new app for eCommerce

grow - Practical Marketing Solutions

Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Some of the other options are obvious: Snapchat, for one, has surged in popularity since the Forrester research was completed. Using OfferUp for market research. What are the implications for product development?

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

Responsive Web Design. Responsive web design (RWD) takes a mobile-first approach, designing backward from the smallest-sized device to the largest to ensure web-based content properly scales on devices of varying sizes. Initially developed for the purpose of creating singular websites that can be accessed by any user on any device, RWD creates a sense of consistency in both content and brand message across multiple platforms. In this way, RWD serves as a design tool for the mobile world if ever there was one. Let me explain. Small Business Rules. million.

Summary: Social Media Marketing Report 2011 [REPORT]

Ad Your Comment Here

YouTube or other video (56%). Around 75% of marketers plan on increasing their use of YouTube/video, Facebook, Blogs, and Twitter. Outsourcing included Design/Development (17%), Content Creation (10%), Analytics (10%), Monitoring ( 7%), Research (6%), Strategy (6%), Community management (4%), and Live tweeting of events (3%). In ages 20-29, spend most time).

Content Marketing Is A Strategic Solution To A Strategic Problem

B2B Marketing Insider

YouTube video of your advertising campaign is not content marketing. What is your design objective? Identify which ones you like and don’t and build those design specifications into your strategy. The answer to the question needs to be driven through lots of analytical research. Many so-called approaches to content marketing are merely just content. Cost per lead.