Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

FEBRUARY 3, 2021

The best among us concentrate on a specific niche, whether it be graphic design, video, or written marketing assets. Since they don’t need to branch out into design, backend development, or anything else, they can bring a wealth of expertise to bear on creating world-class content for their clients. Tightly regulated content.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Full Circle Insights

SEPTEMBER 30, 2022

You’ve been reading and researching and digging into the benefits and outcomes associated with account-based marketing (ABM), and you’re finally ready to bite the bullet and get started. There is absolutely no sense in saying, “Alright, we’re implementing ABM, so get out your pen and paper and get to work!” .

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Tips 52

Marketing Insider Group

SEPTEMBER 15, 2020

Compared to the Software Developer audience we profiled last month, the Legal audience’s demand is about ? Within the Buyer Research Stream, interest in Intrusion Detection Systems content increased, as did information about Payables and Receivables and Integration. White Papers offer that in spades. Closing Statements.

Work Management 218

Work Management Content Marketing Management Paper 218

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. Using guidance and best practices from these experts and others, we designed our ABM strategy and program. The second step was development and execution.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Webbiquity

JANUARY 19, 2023

B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

AUGUST 22, 2023

Buyers do most of their initial research online instead of directly talking to a supplier. Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. This entailed a program in five parts.

Case Studies 78

Case Studies Case Study Studies Buy 78

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. Attending webinars or events. Signing up for your email list.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. They address the realities of the contract-to-development process. In this post, we’ll provide an overview of each question from the white paper.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Heinz Marketing

APRIL 26, 2023

Use data analysis and research to identify key decision-makers and influencers within these accounts. Design ABX programs focused on 1:Many, 1:Few, and 1:1 efforts for your target accounts. Develop a messaging and content framework: Develop a messaging framework that speaks to the specific needs and pain points of each segment.

Ideal Customer Profiles 98

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 98

Martech

MARCH 28, 2023

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. As a result, Crisp advises his creative team to develop assets and experiences that trigger the release of dopamine to facilitate goal-directed behavior. Why is this important?

Advertising Agencies 132

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 132

NuSpark Consulting

OCTOBER 17, 2016

The following graph published in CEB’s white paper, “ From Promotion to Emotion: Connecting B2B Customers to Brands ,” shows personal factors influencing B2B outcomes almost twice as much as logical, business factors. If your company took the time to develop target audience personas , kudos. Design clarity.

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100

Biznology

SEPTEMBER 6, 2017

It’s designed to put help marketers develop a content strategy for account-based marketing. Short videos can summarize blog posts, research reports, white papers, and almost any other text content. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? ,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Webbiquity

MARCH 31, 2022

Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Walker Sands

FEBRUARY 8, 2022

The AVA Digital Awards recognize excellence by creative professionals in the planning, concept, direction, design, and production of digital communication — a well-deserved recognition for our teams’ work on three award-winning projects. A ccelerating Sendbird’s Growth With Optimized Paid & SEO — Platinum Award.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Martech

DECEMBER 5, 2023

For context, I’m [Name] Co-founder, from [Name] an AI-based sales engagement software designed to accelerate business growth. Still, you don’t have enough time in the day to research potential contacts, write a personal note to each one, and do everything else you have to as a business development specialist.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. 824 firms across six professional services industry groups participated in this year’s research.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Marketing Insider Group

MARCH 30, 2020

For every one of those questions, you need to provide a well-researched, innovative answer. We turned to two sources: HubSpot research and our own internal data. That means taking the time to research what value you can bring to your customers. With authority comes customer trust. With authority comes customer trust.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

Trade Press Services

DECEMBER 11, 2023

Here are some of the areas where its capabilities give marketers a leg up on content creation: Initial research. While it’s vital to confirm the accuracy of information created by generative AI tools, they can be helpful for gathering foundational research or preliminary definitions about a particular topic. Early brainstorming.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Biznology

OCTOBER 12, 2017

I prepared for a lot of questions on the prime topics in our book: digital transformation, content strategy, SEO, agile marketing, and digital design. What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. Instead we got a lot of questions on influencer marketing.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. For example, if your firm has expertise in design-build and wants to rank high for design-build, then having a page dedicated to the subject is essential.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

ClearVoice

DECEMBER 19, 2023

Demand generation is a marketing strategy that marries your sales and marketing teams through initiatives designed to generate interest in your product or service (read: demand) and ultimately convert leads into customers. Take a best-practice approach: Develop buyer personas. What is demand generation? Who are you trying to reach?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Using a content download or ungated piece of media can go a long way with your buyers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Hinge Marketing

MAY 23, 2016

A new model of business development is already generating significant flows of qualified leads for many professional services firms. . Most professional services websites are not designed to generate leads. 6) Industry Research Reports. Be sure your research topics are of exceptional interest to your target client group.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Martech

APRIL 25, 2023

She mentions she’s been using tools like Rev, a sales development platform, to help find look-a-like target accounts to seed lists. “It There are many more to list, but the ability to designate time to find and test the applications is important. It is a great tool to help you really focus and prioritize your CRM data.

Marketing AI 93

Marketing AI Allocation Top of Funnel Planning 93

SmartBug Media

FEBRUARY 11, 2020

A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more. A/B Testing. Content Testing. Is it current?

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Conducting thorough keyword research is a pivotal step in understanding the search behavior of your target audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

KEO Marketing

JULY 12, 2016

You want them to stay, so here are three tips to designing a website that will help keep the visitor on your site. Research has shown that the visitor’s eyes are drawn to “chunks” of information, so deliver the content in small bites that will draw the visitor’s eyes when they skim your webpage. Present easily-read content.

Design 48

Design Marketing Websites Top of Funnel Marketing Funnels 48

BOP Design

DECEMBER 2, 2020

At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business. Develop and nurture a relationship with your prospect by sharing informative white papers that are chosen based on their needs/questions. Benefits of Automation in the Sales Process.

B2B Sales 74

B2B Sales Top of Funnel Automation Personalization 74

Trade Press Services

MARCH 11, 2024

The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109