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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. Intermedia Cloud Communications Blog.

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9 Tools for Better Market Research

BenchmarkONE

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. Hosts: Sweet Fish Media Founder James Carbary and Head of Business Development Jonathan Green. Barron’s questions are designed to elicit tactical advice you can implement right away.

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Top Marketing Strategies for Small Businesses

Sharpspring

Research has shown that chasing down potential customers with outbound strategies can cost up to 3 times as much as attracting new leads to your business ! In Step 1, your audience research should include details about where your prospective customers spend time. YouTube and TikTok. coverage in news publications). Wrapping Up.

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7 Ways to Do Small Business Marketing

Outbrain

As a small business, video ads can feature on the company’s own website, social media pages, YouTube channel , or as native video ads on Outbrain’s network too. Now we’ve identified 7 top SMB marketing channels and strategies, let’s go through some best practices for marketing a small business. Lookalike audiences. Image source ).

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

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Creative Marketing Strategies: How to Market a Cannabis Company

Single Grain

Billboards on highways cannot be closer than 15 miles to the border or 15 miles to another state (this is designed to avoid the aforementioned type of controversy seen between Connecticut and Massachusetts). What Amazon’s Marketing Strategy Can Teach SMB Owners. * What Amazon’s Marketing Strategy Can Teach SMB Owners. *