Tomorrow People

MAY 9, 2022

So, you’ve developed a product. Tasks that require more time (like developing sales enablement assets) should begin at an earlier stage. Conduct informal stakeholder research. External marketing strategies require audience research; internal product launches are no different. But how do you get started the right way?

Product 156

Product Paid Search Agency Planning Broadcasting 156

Tomorrow People

FEBRUARY 8, 2022

Positioning can be a bit of an elusive concept, as marketers and researchers have different interpretations of what it means. New product development and market identification should also be a strength in your organisation. Still, key themes emerge from the many definitions.

Positioning 177

Positioning Product Tips Segmentation 177

Tomorrow People

NOVEMBER 6, 2020

The masks were ‘not designed for protection’, admitted Boohoo, withdrawing them from sale. Research by Marketing Week found that: 65% of marketers anticipate a decrease to their annual marketing budget. The pace of developments underlined the importance of timing and awareness, as many pre-Covid campaigns quickly became obsolete.

Campaigns 120

Campaigns Work Management Marketing Management Marketing Budget 120

Tomorrow People

AUGUST 5, 2021

By developing strong messaging and assets, Tomorrow People helps Castrol communicate its commitment to high performance and technological innovation. Industrial Insights was born, a monthly interactive magazine covering the latest innovations in lubrication technology, up-to-date research, and people-focused features.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

Tomorrow People

DECEMBER 11, 2018

Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall. 81% of top marketers believe a documented marketing strategy makes it easier to determine what kinds of content to develop. Which is a shame, since they’re the most profitable ones by far.

Content Marketing 153

Content Marketing Lead Scoring Lead Ranking Webinar Metrics 153

Tomorrow People

NOVEMBER 9, 2018

This blog summarizes some recent research from the Content Marketing Institute. It’s designed to help you work out which of your products to cull, improve, or invest in — by plotting the rate of growth in a market against your share of that market, divided into quadrants labelled dead dogs, problem children, cash cows, and rising stars.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Tomorrow People

OCTOBER 7, 2011

So ensure that you undertake regular analyses of revenue performance management to strengthen, develop and deepen your revenue streams. Effective web design is just one part of harnessing the internet for effective revenue performance management. Without analysis your revenue performance management isn’t worth much at all.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

Tomorrow People

APRIL 25, 2012

Nowadays, copywriting has gained recognition as being of equal value to brand design, with companies bringing in external expertise to help them craft an effective message for their website content or their new company brochure. Copy - competing in an already crowded world? The rise of content has made copywriting even more of a priority.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Tomorrow People

SEPTEMBER 27, 2022

Some of the reasons for this are straightforward—like a lack of funding or market research. Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Having a well-developed GTM strategy can greatly increase these odds.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Some of the reasons for this are straightforward—like a lack of funding or market research. Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. Having a well-developed GTM strategy can greatly increase these odds.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

FEBRUARY 14, 2022

Before you start developing a go-to-market strategy , you must first understand the market itself (and how it’s evolving). However, a popular way to do this is to conduct research on macro-environmental factors that could affect your ability to successfully deliver a unique value proposition to your customers.

Marketing Strategy 156

Marketing Strategy Marketing & Strategy Planning Tips 156

Tomorrow People

SEPTEMBER 1, 2022

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). But most importantly, they’re designed to help you raise awareness of your brand’s position in the market. Case in point. Declare a mission.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

According to new research from LinkedIn, B2B marketing leaders in the UK have the lowest confidence in their companies’ abilities to produce creative campaigns (although this is slowly changing). But most importantly, they’re designed to help you raise awareness of your brand’s position in the market.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

MAY 24, 2022

During the pre-launch stage, you’ll have a set of assumptions and hypotheses about why your product matters to target customers, based on the insights you gained from audience research and beta testing. If your reports will be designed the same way every time, a standard template will save you valuable time and effort.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

MAY 17, 2022

Technology has allowed SaaS companies to develop scalable pricing structures, so flat-rate pricing is quite rare. Canva is an online graphic design tool that helps businesses create engaging visual content. The software is free to use, but many features (like unwatermarked designs) are only available to paying customers.

Lead Ranking 156

Lead Ranking Pricing Price Enterprise Management 156

Tomorrow People

OCTOBER 4, 2022

Compared to B2C, there’s much more emphasis on value exchange—so buyers will typically conduct more extensive research on the solutions they plan to invest in. Here, B2B organisations have a golden opportunity to design semi-physical venues in a way that leaves a positive and memorable impression on those who matter most.

B2B Marketing 156

B2B Marketing Planning B2B Peer-to-peer 156

Tomorrow People

OCTOBER 3, 2022

Compared to B2C, there’s much more emphasis on value exchange—so buyers will typically conduct more extensive research on the solutions they plan to invest in. Here, B2B organisations have a golden opportunity to design semi-physical venues in a way that leaves a positive and memorable impression on those who matter most.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

MARCH 26, 2012

The Design Council defines a brand as: “a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation. The Design Council). The research is revealing. Investing in the right kind of design and branding is good for business. The research is revealing.

Brand Identity 120

Brand Identity Branding Paid Search Agency Inbound Marketing 120