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Marketing Interactions

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Point of View in B2B Content Changes the Game

Marketing Interactions

Like Pillar content or content designed to drive “lead” gen. The below graphic from the study shows preferences that are applicable for any content development project. Much of the B2B content published today talks about what research thinks or what the industry thinks. And this doesn’t mean it needs to be research.

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The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

Unfortunately, the following recent research findings indicate not a lot has changed since I wrote my book four years ago: 55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. Being relevant is a new habit that must be developed and committed to.

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How Content Performance Informs Your Marketing Strategy

Marketing Interactions

A well-crafted email is designed to do one thing: get the recipient to take you up on its call to action (CTA). Depending on whose research you believe, anywhere from 60% to 90% of your content can sit unused. Each of these metrics feeds into a narrative, but we often assess success by viewing them as standalone numbers.

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The Value of Content Operations for Committed B2B Marketers

Marketing Interactions

The 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America research recently released by Content Marketing World and MarketingProfs finds: Only 41% of respondents agreed they know what an effective or successful content marketing program looks like. 37% have a documented content marketing strategy. Consistency.

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Content Operations: Waiting is Costing You

Marketing Interactions

Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. Collaboration is essential to ensure the visibility and coordination on which content gets developed for specific audiences and to meet specific goals. Research from a few years ago found that companies wasted $0.25

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How to Apply a B2B Buyer Persona to Your Content Marketing Strategy

Marketing Interactions

It also enables content creators to step into the persona’s shoes when the time comes to develop content or ideate programs designed to engage her. Research by CEB found internal buying committees reach their height of conflict 37% of the way through the buying process. Objectives. Obstacles are whatever could derail the deal.

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Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

Leads – acquire new leads and develop them into sales-ready buyers. This means your content must be compelling and designed to address a relevant context for the recipient. Recent research from KPMG found that half of the people in the U.S. In other words, what’s the business goal for your SMS campaign?

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