KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. Developing a Content Marketing Strategy. The majority (46%) said that they get plenty of insights but struggle to structure them appropriately.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

NOVEMBER 26, 2019

Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. As it turns out, data may be the key to improving the overall customer experience, according to previous research.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

KoMarketing Associates

DECEMBER 12, 2019

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Nearly 40% have a customer success platform in place. Customer Experience as an Obstacle for Marketers.

Customer Satisfaction 159

Customer Satisfaction Custom Publishing Statistics Planning 159

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. For online marketers, buyer personas can provide direction in the channel-specific campaign development. SEO and PPC Keyword Research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

AUGUST 14, 2019

However, new research suggests that they are not harnessing the full power of this form of martech. In addition, only 39 percent of marketers say that AI can play a role in creative development, and just 34 percent believe that it can provide insights into additional business functions. Marketers Still Hesitant to Embrace AI.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Along the way we’ll explain the research that prompted these recommendations.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 2, 2013

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Once your skills list exceeds 50, use keyword research tools to trim off the least endorsed options, based on search estimates, popularity, and of course, applicability.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

FEBRUARY 6, 2018

Keyword research is only the start for content marketers tasked with supporting SEO. In addition to keyword research, here are six critical areas of focus content marketing professionals need to consider when aligning SEO, content development, and applicable B2B target audiences. What Is Content Marketing Development?

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

NOVEMBER 22, 2017

This includes writers, designers, and video production. One-third of those (27 percent) are planning to develop a documented content marketing strategy in the coming year. Previous research shows that marketers across all industries have grown interested in improving their digital maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

KoMarketing Associates

JUNE 13, 2017

Before you can even start thinking about a concept or design, you must first ensure it makes sense to put the time and resources into infographic development. After you’ve asked around the organization and conducted any research of your own, it’s time to start browsing the web. Send to Design. Recognize the Need.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

SEPTEMBER 16, 2020

Start Small and Design for Scale. According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). Only 13% of marketers said their company had a designated leader of ABM who had the term “ABM” in their title. ABM runs on data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

MARCH 13, 2018

According to research from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below). Research opportunities to get your blog posts submitted or syndicated on third-party sites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 4, 2016

However the key question is how to bridge the gap between effective content development and impactful marketing results. Distribution channels must be prioritized and developed to realize business value. Relationship Development Across Targeted Publisher Sites. The secret ingredient is an effective distribution channel.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. For answers to these questions and more, we spoke to Chad White, research director at Litmus. How dedicated are marketers to future planning? How dedicated are marketers to future planning?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

APRIL 5, 2018

For a deeper look at the data, we spoke to Grayson Kemper, Senior Content Developer at Clutch. While paid search can serve in this capacity, so can a host of other marketing activities, like logo and web design. Grayson Kemper is a Senior Content Developer at Clutch, a B2B research and reviews firm based in Washington, DC.

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Types of content to consider: SEO Pillar Pages designed to capture broad objectives of a competitive keyword theme. Comprehensive Company Information. Community Involvement.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 9, 2019

Plenty of research backs this up. research your competitors’ keywords and ads. Audience and keyword research ppc lead generation tools. And while there are many ways to develop a negative keyword list, there are also a few tools that can help. Leads that become closed deals and real revenue. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. This is despite the fact that 79 percent believe they are in tune with their target audience’s wants, needs, and interests.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. CMOs are increasingly championing a range of transformational initiatives designed to adapt marketing to support new strategies,” wrote the authors of the report.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Buffer cited Medium research that the average ideal length of a blog post is 1,600 words– or about seven minutes of reading.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MAY 30, 2017

They all provide important information for learning and development in today’s B2B marketing environment. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. We hope you agree. Salesforce’s State of Marketing. 2016 State of Marketing from Salesforce.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MAY 30, 2018

For KoMarketing, Twitter lists help keep our team aware of important client and industry updates, content marketing developments (client-specific and competitive), and broader strategic information. SEO Link Building. SEO-specific link building was one of the primary reasons I started using Twitter (nearly a decade ago!).

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 20, 2017

In an effort to answer this question and others, I’m excited to announce findings from our latest research, developed in coordination with Ascend2 : Account-Based Marketing for B2B Marketers: Strategies and Tactics for Achieving Objectives. Why would this be the case? Final Thoughts.

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

KoMarketing Associates

MARCH 21, 2013

His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Here are a few key steps to consider: Step 1: Research Buyer Needs. Today’s B2B buyers, like most of us, spend a lot of time online. Dell Customer Stories.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

MAY 9, 2017

To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage. Unlike legacy personalization tools, newer solutions are designed for marketers to use, without the need for IT resources and long, expensive development cycles. videos, emails) over others?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

JUNE 28, 2018

In their own research, they’ve found that the most successful B2B content marketers tend to be extra-focused on the job of building an audience. Really good audience research delivers the kinds of insights that let you make jumps your audience might not even think of. Who’s responsible for all this audience research?

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

JULY 28, 2015

While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based on competitive SEO research from SEMRush, I’m pretty certain the site receives a fair amount of organic traffic for its position.

Conversion 120

Conversion Landing Pages Search Engine Marketing Click Rate 120

KoMarketing Associates

DECEMBER 29, 2015

We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

APRIL 19, 2018

It can happen at the beginning of a program, at the outset of a new product launch, or basically, anytime you want to check in on performance and develop new data-driven content ideas. As with all content marketing initiatives, you must start with keyword research. Research-based sites (i.e. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

SEPTEMBER 10, 2019

A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. If you’ve ever shared an IT department or a web development team, you’ll immediately understand why this matters. Not having to wait in a queue or beg for a developer’s time means your ecommerce projects get the full attention they deserve.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120