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Customer Experience Matrix
AUGUST 18, 2020
I recently took a quick scan of research on the issue, prompted in particular by a headline that nearly half of companies release software they know contains security flaws. The research is not reassuring. But bear in mind that 92% of consumers say they would avoid a company after a data breach. The problems are legion.
Customer Experience Matrix
JULY 25, 2020
Our research has long shown that the most satisfied buyers base their selection on features, not cost or ease of use. But I’ll repeat my caution that use cases and POCs must be used to develop and supplement requirements, not to replace them. Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software.
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Customer Experience Matrix
FEBRUARY 24, 2017
. __ Survey Details: Closing the Gap Between People’s Expectations and Retail Realities Retail Touchpoints for Magnetic Barriers to cross-channel experience: 55% not enough data for full profile 53% internal organizational silos 50% don’t know what types of messages resonate best 50% struggle to get right message to the right person 49% delivery systems (..)
Customer Experience Matrix
SEPTEMBER 19, 2016
In fact, campaign management was originally designed to manage direct mail lists (and – aracana alert! itself mimicked practices developed for mechanical list technologies such as punch cards and metal address plates). In some industries, deep-pocketed old vendors with big research budgets are the technical leaders.
Customer Experience Matrix
APRIL 2, 2015
The system won’t create new ads by itself but will test alternatives designed by the user and will automatically deploy the winner. brandAnalyzer by Global Science Research : uses a large, projectable consumer survey and social media traffic to build detailed psychological profiles of brand customers.
Customer Experience Matrix
OCTOBER 2, 2013
In most cases, I could judge whether a system fit before doing a lot of detailed research. The folks at idio didn’t necessarily agree with this judgment, and pointed to planned developments that could indeed change the verdict (more about that later). idio was one of those. It captures responses directly as the content is presented.
Customer Experience Matrix
APRIL 13, 2011
Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. Use the stages as a framework to plan, design and develop a balanced set of marketing programs. Document and improve internal marketing processes.
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