| |  Design + Develop + Research |
| Page 1 of 9 | Previous | Next | LEADER NETWORKS MARCH 18, 2010  Designing Web-Based Communities for Professionals Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable interface that enables professionals to focus on engagement. Tania is co-founder of Nimble Partners , and an award-winning designer who focuses on human-centered websites and applications. Develop user scenarios. | INDUSTRIAL MARKETING TODAY MARCH 23, 2012 Do You Believe in Industrial Websites? We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We are not very happy with the look of our site and we want a good designer to make our site look really “cool”. They are online doing a significant amount of their initial purchase-related research long before they will contact or engage with your sales team. Even the best marketing efforts are for naught if the website is not optimized (in terms of performance and design) to communicate the “offer” and trigger a “response.”. | | | | | |
| LEADER NETWORKS AUGUST 18, 2011  Designing Metrics for Online Customer Communities Have the discussions on community bubbled up a defect or issue in advance of a crisis and therefore enabled product development to act quickly with a fix? Look to marketing, product development, customer care, R&D, and of course sales to identify what driven them to succeed, and look for arenas where community has been in clear, demonstrable support. | WEBBIQUITY JANUARY 28, 2013  11 (of the) Best SEO Tools and Keyword Research Guides of 2012 How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. SEO Tools and Reviews. | BUYEROLOGY NOVEMBER 1, 2010  The Design of Buyer Experience These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty. As products and services are subjected to increasing entry into the level playing field we call commodity, differentiation is made in designing innovative buyer experiences. | BUYEROLOGY FEBRUARY 14, 2011  The Design of Content Marketing What is becoming more evident each year is that organizations need to move from thinking about which forms and media to use to employing experience design thinking into content creation. Content creation, without experience design thinking, is prone to the former versus the later. Image by neonihil via Flickr. Where should content marketing start then? | | | | | | | |
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WEBBIQUITY | TUESDAY, OCTOBER 25, 2011 The 4 Critical Elements of an Effective Business Website
Four key elements of designing an effective business website are: • Technology (Platform). Graphic Design. The options are almost endless, from custom code, to a development environment such as Adobe DreamWeaver , to hosted content management systems (CMS) options , to free platforms like WordPress. Among the key considerations to keep in mind when selecting a platform are: Capabilities —will the platform support the sophistication of your design? Graphic Design. Effects Like Transparency and Typography Can Enhance Website Design. Content. Technology. MORE >> - Is Your Industrial Website Leaking Leads?
Often, I find industrial websites designed with no thought given to traffic conversion. There is too much research evidence to ignore the fact that nowadays, engineers and industrial buyers don’t want to engage with sales people until they have done most of their research on their own using the Internet. Visit my company’s website for help with industrial web design and for creating online content that converts. One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. Now What? ). MORE >> -
BUYEROLOGY | THURSDAY, APRIL 19, 2012  Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
Looking back on over 10 years of specific instances of qualitative buyer research and buyer persona development work, I found that in 6 out of every 10 instances of helping an organization– a different buyer was identified than the organization had been targeting! There are four steps to resolve to targeting issue: Buyer Research : It all starts here. To get to the heart of the issue takes committed buyer research. Designing lead generation around buyer research and buyer modeling gets marketing and sales aligned around the same target – the right buyer. MORE >> -
SYNECORE | TUESDAY, JULY 3, 2012 How StumbleUpon Enhances Design Research and Development
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SAVVY B2B MARKETING | THURSDAY, DECEMBER 8, 2011  How to Launch a Better Research Report in 5 Steps
Research reports are a popular content marketing tactic as readers crave tangible stats. After working on a few research reports, there are a few things I’ve learned that I’m applying to my next project. Be very clear with what story you want to communicate to your audience with the research data. Use a stats person or a research firm. As surveys become more common, I think a higher value is placed on surveys with a solid methodology and a participant base, both of which a research firm can help with. Consider the design. MORE >>
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- 8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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- Content Quantity Diminishes Quality [Research] HUBSPOT | WEDNESDAY, DECEMBER 14, 2011
- Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0 INDUSTRIAL MARKETING TODAY | TUESDAY, MARCH 29, 2011
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- Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab DELICIOUS B2BMARKETING | WEDNESDAY, MARCH 30, 2011
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- Turn B2B Buying Into a Social Experience BUYEROLOGY | THURSDAY, MAY 5, 2011
- What’s the Best Social Media Monitoring Tool? It Depends WEBBIQUITY | WEDNESDAY, OCTOBER 13, 2010
- How Geological Business Development Could Save Your Company BUSINESS GROWTH DEVELOPMENT | MONDAY, NOVEMBER 28, 2011
- Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 21, 2012
- Blog tip #1: Blogger over Wordpress (or other hosted solutions) CONFLUENT FORMS | MONDAY, JANUARY 25, 2010
- Are Your Marketing and Sales Systems Broken? BUYEROLOGY | MONDAY, APRIL 16, 2012
- The New Social Buyer Ecosystem BUYEROLOGY | SUNDAY, JULY 24, 2011
- Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
- How to Develop a Website Redesign Strategy That Guarantees Results [+ Free Template] HUBSPOT | WEDNESDAY, JANUARY 2, 2013
- Three reasons B2B marketers should care about sustainability THE B2B RESEARCH BLOG | WEDNESDAY, JULY 27, 2011
- Enhance the Buyer Experience with Intelligent Engagement BUYEROLOGY | THURSDAY, SEPTEMBER 1, 2011
- ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites INDUSTRIAL MARKETING TODAY | FRIDAY, DECEMBER 17, 2010
- Don't Get Ripped Off When Developing Your Firm's Web Site: How to Protect Your Investment MARKETRI | MONDAY, JULY 16, 2012
- B2B Mobile Websites: Prepare, but Don’t Panic WEBBIQUITY | WEDNESDAY, JUNE 13, 2012
- A futurist’s view of the “next big thing” in social media GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 13, 2009
- 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder THE POINT | THURSDAY, MARCH 29, 2012
- Why you should consider centralizing your search keyword lists BIZNOLOGY | THURSDAY, NOVEMBER 8, 2012
- Scientific Research: Motivating B2B Buyer Behavior B2B IDEAS @ WORK | TUESDAY, MARCH 6, 2012
- The Link Between Lead Nurturing and Buyer Experience Marketing BUYEROLOGY | TUESDAY, APRIL 5, 2011
- B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in. B2BBLOGGERS | THURSDAY, JUNE 10, 2010
- 7 Sure Signs That You Are Losing Your Understanding of Buyers BUYEROLOGY | SATURDAY, APRIL 2, 2011
- The Future of Buyer Personas is Social - Part 1 BUYEROLOGY | WEDNESDAY, JULY 6, 2011
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- Terrific New Social Media Research Study Means It’s Time for Small Business to Get with the Program CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
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- Ignite innovation? Lower costs? Turn to the crowds. GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 3, 2013
- Future of Buyer Personas is Social - Part 3 BUYEROLOGY | MONDAY, JULY 18, 2011
- Using Context for Social Buyer Persona Strategy BUYEROLOGY | WEDNESDAY, APRIL 20, 2011
- Importance of Context to Understanding the New Social Buyer Persona BUYEROLOGY | SUNDAY, APRIL 17, 2011
- Seven Buyer and Sales Trends to Watch in 2011 BUYEROLOGY | SUNDAY, DECEMBER 5, 2010
- Reinvent B2B Sales With Buyer Personas BUYEROLOGY | THURSDAY, MAY 12, 2011
- Content Marketing and Sales Enablement Must Get Married BUYEROLOGY | SUNDAY, MAY 8, 2011
- Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing BIZNOLOGY | WEDNESDAY, MAY 9, 2012
- Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization) BUYEROLOGY | WEDNESDAY, AUGUST 3, 2011
- The Future of Blogging BUYEROLOGY | FRIDAY, FEBRUARY 11, 2011
- B2B Imperative: Reinvent the Sales Experience BUYEROLOGY | SUNDAY, DECEMBER 12, 2010
- For Social Business, Remember the 90-9-1 Rule WEBBIQUITY | TUESDAY, MAY 22, 2012
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- Want to develop smarter, greener cities? Maybe the key is compelling communications THE TOP LINE | TUESDAY, SEPTEMBER 14, 2010
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- Why Direct Mail & Focus Groups Don’t Mix THE POINT | TUESDAY, APRIL 5, 2011
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