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When Designers & Developers Collaborate, Your User Wins

Salesforce Marketing Cloud

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. I remember I thought I was a good designer,” said Loftis.

Design 105
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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail.

Product 257
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Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves. Trend #1: Extreme Minimalism And Maximalism.

Design 293
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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples.

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268
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How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. How Can UX Design & SEO Work Together? Keyword Density.

Design 273
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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. How to position your vision as an umbrella for the product strategy.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?