Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

ClickZ

FEBRUARY 26, 2024

At the end of 2023, LinkedIn launched what it claims was be the world’s first deep sales platform. This platform has been designed to revolutionize the way businesses approach sales, offering a new category of B2B sales intelligence technology. The post What really is LinkedIn’s ‘deep sales’ platform?

Buyer Intent 98

Buyer Intent Privacy Intent B2B Sales 98

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. A content strategy should be designed with engagement in mind.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Webbiquity

MAY 16, 2023

Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. That’s a huge part of why Google developed GA4. In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.”

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

SmartBug Media

DECEMBER 9, 2019

Long gone are the days when buyers would pick up the phone to reach out to a handful of companies to get information, advice, and pricing — they’re finding that information online and doing their research long before you even know they are searching for your products and/or services. Create a Prospect Database. No problem.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. I’ll cover the ins and outs of what they are, as well as some tips and tricks for developing them in a DIY format. To get started, identify whom you will market to.

Buyer Personas 50

Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. Using guidance and best practices from these experts and others, we designed our ABM strategy and program. The second step was development and execution.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Goal Setting. Focus on User Intent.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. That’s why every firm must have well-designed product release emails.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Start by conducting market research to discover what works best for your target audience. Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. Can you design a successful B2B ad that pulls at the heart strings? I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. I guess you can.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? But what insights do they gain?

Studies 94

Studies Research B2B Marketing Brand Identity 94

KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. Not only are stories engaging and memorable, research proves they’re even capable of planting ideas, thoughts, and emotions in your audience’s mind. Download the LinkedIn Story summary template.

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Webbiquity

JANUARY 18, 2024

So, do your research. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” Solutions are often complex and developed for a specific niche.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. But it’s vital to develop a strategy first. While audience behavior can reveal potential successful topics, you need to know how you design your content. This means you need to focus on developing context for your offer. gmail.com.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech Advisor

OCTOBER 31, 2019

User experience design focuses on how the end product will look and feel to the customers. The UX design deals with how customers use (or interact) and feel about a product (or website or app, etc.). In this article, we look at the key elements of user experience and how they bring marketers, developers, and customers together.

Touchpoints 62

Touchpoints Customer Satisfaction Work Management Marketing & Strategy 62

Martech

MARCH 28, 2024

There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing. Jasper will help with researching and creating copy for campaigns and social media posts. It’s all part of the technology lifecycle.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. This is going to get even more sophisticated over time.”

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like? What prompted that?

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Martech

SEPTEMBER 11, 2023

The personalized images created could not have been duplicated by even the most seasoned graphic designer. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. I was able to create stunning image after image all within a few minutes.

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

SpotMe Blog

MAY 11, 2023

They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Webbiquity

OCTOBER 22, 2020

This could include a college degree, a license, or a certification such as the Certified Meeting Planner (CMP) designation for professional event planners. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Business Brainz

JULY 19, 2021

B2B buyers will only reach out to an agent once they’ve surveyed the market and done extensive research. Buyer Persona is a research-backed profile summary of an ideal buyer, based on data and insight. Developing buyer personas will help to strengthen their content strategy along with polishing their personalization efforts.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Content Marketing Institute

MARCH 22, 2018

We wanted to develop and deliver value to our audience over time and think about how to keep them coming back.”. Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). Primary stories.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

xiQ

JANUARY 30, 2023

Buyers Shifting to Digital and Virtual B2B buyers are dedicating a significant portion of their sales research time, 27%, to independently researching online , leaving limited time, 5%, for interaction with suppliers. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

DECEMBER 5, 2023

For context, I’m [Name] Co-founder, from [Name] an AI-based sales engagement software designed to accelerate business growth. Word for word from my LinkedIn bio ** A version of this copy is on my website. If your business development program relies heavily on cold email, your message must be even more personal and persuasive.

Marketing AI 108

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 108

B2B Digital Marketer

MARCH 28, 2024

How to Craft a Winning B2B Paid Advertising Strategy Define Your B2B Target Audience: Start by conducting detailed market research to identify your ideal B2B customer profile. Look at their targeting, messaging, and creative approach on platforms like Google Ads and LinkedIn.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52