Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2028.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. Developing a Content Marketing Strategy. The majority (46%) said that they get plenty of insights but struggle to structure them appropriately.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 139

Lead Ranking Forrester Lead Scoring Cross-Selling 139

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Projects often afflicted in an analogous way like troublesome commercial real estate development.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

AUGUST 14, 2019

However, new research suggests that they are not harnessing the full power of this form of martech. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Vision Edge Marketing

JUNE 6, 2023

In contrast, the CSO is responsible for developing and executing the overall strategy of the organization, which may or may not include a focus on customer experience. Yes, the CMO must be customer-centric but they’re primarily responsible for developing and executing marketing strategies that drive customer acquisition and retention.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But social media technology ensures your brand is maximizing—not just managing—social, and developing at the lightning speed pace of the industry. What is social media technology?

Social Media 102

Social Media Work Management Marketing Management Media 102

The Customer

FEBRUARY 19, 2020

New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. With this, there continues to be convergence – often happening by way of acquisition.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. BtoB Research Defining the Modern Marketer. Sometimes they provide new opportunities and directions.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Only B2B

FEBRUARY 6, 2024

Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. To offer an example, software firms constantly develop new features in order to stay compatible with their users’ needs. Continue your market research (and make clear hypotheses).

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Aaron Wall interviews Duane Forrester of Bing about the search engine’s new SEO tools and product roadmap.

Keywords 100

Keywords Research SEO Tools 100

Madison Logic

FEBRUARY 7, 2024

At a time marked by an uncertain economic climate, evolving buyer behaviors, and significant technological developments, you need to make changes and improvements to your business approach to yield higher gains. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” No function develops their plan without knowing the overall mission plan.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Madison Logic

DECEMBER 29, 2022

According to Forrester Research, sustainable B2B pipeline growth requires a clear focus on spotting buying groups, responding to digital signals, and optimizing the path toward a buying decision. Established in 1986, BC Partners has played an active role for over three decades in developing the European buy-out market.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Outgrow

AUGUST 31, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. Defining and Developing the Perfect Content Strategy for Your Brand. Mindy Morgan Avitia: Forrest Gump.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Vidyard

JANUARY 8, 2021

Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. Based in psychology and behavioral science and research, Corporate Visions studies how people think and translates these findings into sales training.

Training 141

Training Top of Funnel Resources Work Management 141

Marketing Insider Group

AUGUST 28, 2019

But smart marketers will take the time to establish a content strategy designed to accompany their customers through their process of educating, considering, and selecting a product or service based on their own research. Optimize your marketing strategy with PureContent for research-driven content! Content as Strategy.

Allocation 100

Allocation Content Curation Thought Leadership 100

LeanData

FEBRUARY 10, 2022

It’s taking your “best customers” and developing a conceptual framework around who your next best customers will be. Within the Hierarchy of Power framework, the project team at LeanData developed assessment and selection criteria for its ICP. Research led us to identify the following industries: Business services. Not so fast!

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 90

Account Based Marketing ABM Paid Content Cost 90

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. Get MarTech!

Touchpoints 97

Touchpoints Gartner Word of Mouth Loyalty 97

Contently

MAY 31, 2017

Programs like Trello and Asana specialize in keeping projects on-time, but they’re generalist platforms often used by small, independent teams to focus on specific functions, like design or product. Maybe Fred and Joe are supposed to develop a new PR pitch, but neither know what’s been completed so far.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Content Marketing 144

KoMarketing Associates

MAY 30, 2017

They all provide important information for learning and development in today’s B2B marketing environment. Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. We hope you agree. Salesforce’s State of Marketing. 2016 State of Marketing from Salesforce.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Directive Agency

DECEMBER 13, 2019

Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. . Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

SpotMe Blog

OCTOBER 7, 2023

According to SpotMe research, a medical conference app is consistently rated by participants as one of the top three features of an event. Enhanced Engagement A well-designed medical conference app boosts HCP engagement. Why Do You Need A Medical Conference App? It also reduces waste and is a way to run a more sustainable event.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Lake One

APRIL 18, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that. Who wouldn’t?

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82