SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Sprout Social

MARCH 1, 2023

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Product 90

Product Focus Group Social Media Advertising Agencies 90

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 92

Research B2B Marketing Tips B2B 92

KoMarketing Associates

APRIL 30, 2019

If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. How do they go about researching? Goals : Identify why this individual might be performing research. Use this data to inform your persona development.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Vision Edge Marketing

JUNE 6, 2023

In contrast, the CSO is responsible for developing and executing the overall strategy of the organization, which may or may not include a focus on customer experience. In comparison to the CMO, the CGO has a broader focus. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing & Strategy Marketing Strategy SWOT 84

Content Standard

MAY 10, 2019

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Hubspot

JUNE 14, 2018

To understand what human-centered design is, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days -- they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers -- they’d welcome the opportunity to get offline.”.

Design 94

Design Examples Product Customer Surveys 94

Vision Edge Marketing

JUNE 16, 2020

There are various ways to unearth these pain points, like conducting customer research, to help select which are most relevant and compelling for each segment we intend to pursue. Research helps us discover pain points that are financial, such as the need for reducing costs or lowering total cost of ownership.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Contify

OCTOBER 19, 2020

One way to develop such an information advantage is by integrating information from all possible sources. In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. What type of information is available from primary research and secondary monitoring?

Work Management 52

Work Management Marketing AI Marketing Management Research 52

MLT Creative

JULY 7, 2011

I have thus far written about the importance of secondary research in the B2B marketing research process, as well as choosing the setting where you will research. Your research proposal should contain at least the following, though it may change based upon the extent of your project. What is it? What does it include?

Marketing Proposals 40

Marketing Proposals Research B2B Marketing Planning 40

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients.

Research 75

Research Work Management Marketing Management Brand Identity 75

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Traditional market research is just too slow, and the world is moving faster than ever.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 102

Business Analysis Work Management Forecasting 102

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. Including content creation, advertising, and even product development. Software designer and technology consultant Alan Cooper pioneered the use of personas in 1985. As well as the development of data-driven personas.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

ClearVoice

JUNE 23, 2020

A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Leveraging a pre-existing survey panel is important as it allows you to do more research, gain insights faster, and get higher response rates. What is the purpose of focus groups?

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world.

Differentiation 92

Differentiation Social Media Media Aggregators 92

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Sending surveys shows our bosses we have ticked the “voice of customer” box if our companies are big into that research. Personal contacts through focus groups, telephone surveys and the like are more expensive.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Circle Studio

NOVEMBER 23, 2021

Announced in May 2020, Core Web Vitals is Google’s user-focused metrics designed to gauge a website’s health in terms of user experience. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Google’s core web vitals.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Sprout Social

JANUARY 12, 2023

When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. In this article, we’ll outline everything you need to know about developing and sharing your own brand values. Sprout Social. Serve360 [link].

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Brand Identity 128

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

Tony Zambito

OCTOBER 26, 2015

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. This is still a narrow buying process perspective designed to view the buy/sales cycle to a “win” as opposed to a “loss”. Buyer Research Intent Requires Change.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Kevin Indig

MARCH 18, 2023

SEO has always lived at the intersection of engineering, content and design. Of the three, design is the one most often treated like an unwanted child because so much of it is hard to measure. Google's Core Web Vitals are the most successful attempt at quantifying user experience, but they only cover one side of the design coin.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. First, they develop open feedback loops with customers to understand what they need in this moment.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Salesforce Marketing Cloud

JANUARY 9, 2023

Product policy — the rules that specify how your customers can and can’t apply your features, services, and technology to meet their needs — is designed to achieve two key goals: It empowers users to make the best use of product features, and it prevents harm that might come from the misuse of those features, intentional or not.

Product 98

Product Ethics Communities Intent 98

Hubspot

APRIL 4, 2023

Before the interview, research the types of projects the company takes on, as well as its values, culture, and mission. interviewers can identify candidates who have a genuine interest in the industry and are willing to put in the effort to learn, grow, and develop their skills. Focus on the ones that are most relevant to the position.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. So what is VoC and how does it help you improve your customer relationships?

Customer Satisfaction 123

Customer Satisfaction Work Management Marketing Management Paid Search Agency 123

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. The power of social listening data and the benefits of an integrated solution are multiplied through accessible design. Get to your “aha!” moments, fast.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

Navigate the Channel

MAY 30, 2023

According to American Marketing Association research, millennials and Gen Z aren’t just cool with social responsibility—they demand it. Also, members of Gen Z are more racially and ethnically diverse than any previous generation, and they are on track to be the most well-educated generation yet, according to Pew Research.

Psychographics 65

Psychographics Planning Paid Search Agency Work Management 65

Televerde

FEBRUARY 2, 2021

You develop a product, market it, and customers eventually make a purchase. Designing a comprehensive map helps you visualize friction and step into your customer’s shoes to understand how they view your company. You can collect your research by: Surveys. Focus groups. Why You Need Customer Journey Mapping.

Buyer Personas 61

Buyer Personas Touchpoints Buying Cycle Paid Search Agency 61