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When Designers & Developers Collaborate, Your User Wins

Salesforce Marketing Cloud

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. I remember I thought I was a good designer,” said Loftis.

Design 105
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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

Fader, a professor of Marketing at the Wharton School of the University of Pennsylvania, defines customer-centricity as “a strategy to align a company’s development and delivery of its products and services with the current and future needs of a select set of customers to maximize their long-term financial value to the firm.”

Design 223
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AI Development & Ethics: AI Is Designed to Lie

CMSWire

AI is designed to lie because it’s designed for engagement and overconsumption. Continue reading.

Ethics 105
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Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves. Trend #1: Extreme Minimalism And Maximalism.

Design 295
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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development. Careful considerations for designing and developing a product using Experience Gap research. Use Product Management Today’s webinars to earn professional development hours!

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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples.

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New to Accessible App Design? Start Here

Salesforce Marketing Cloud

You know accessibility is important to app design, and that what’s essential for some is useful for all. Still, how and where you start with accessible design can be daunting. What is accessible design? Prioritize keyboard accessibility in your app design. Co-design apps with users who experience exclusion.

Design 98
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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. Use Product Management Today’s webinars to earn professional development hours! March 2nd, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. Use Product Management Today’s webinars to earn professional development hours! February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. February 16th, 2022 at 11:00 am PST, 2:00pm EST, 7:00 pm GMT.

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4 Steps to Developing Your Customer Care Strategy

That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration. So how do you get started with developing a successful customer care strategy? And do all of this while reducing the ever increasing cost and complexity of customer care.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?