Writing on the Web

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). Your blog design should offer easy navigation, easy ways to find solutions to their problems. Or, better yet, use a professional, custom-designed survey. Navigation/Simplicity.

Design 100
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Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. . Here are five newsletter design must-haves that will help you get found, get known and get clients. Is it easy to read?

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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Design for Branding, Trust, Personality. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer.

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Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

Writing on the Web

Content is king, but if your design stinks, visitors won’t get past the banner. Bad blog design = bad marketing = no new business. Design for branding, trust, and personality – everything on your blog should reflect your branding theme, personality, and the problems you solve for your readers. Branding/Personality.

Banners 100
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The Biggest Mistake Experts Make When Writing an Ebook

Writing on the Web

This is not a new concept, but it can’t be emphasized enough when it comes to writing quality digital content designed to highlight your expertise in an expert ebook. In website design, this is called “ user-centered design ” process. It’s frequently used in product development and R & D.

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Content Marketing with Blogs: Online Persuasion

Writing on the Web

The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook.

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E-Newsletters: What’s the Ideal Format?

Writing on the Web

If you also want to impress people visually with colors, logo and other branding elements, then it makes sense to get the most out of graphic design by using HTML formatting. Can there be an ideal merge of both of these important elements – design for branding AND showcase valuable content ? Simplicity.