Design Related Topics 
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer!
The Effective Marketer
MARCH 17, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Good balance between copy and design elements. Big blue lead in.
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The Effective Marketer
SEPTEMBER 27, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. Marketers are good at visual communication, but not necessarily experts with the design tools.
The Effective Marketer
JANUARY 27, 2014
It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. Marketo : Here’s a nice designed webinar page. My suggestion is for you to not do it this way. Click to enlarge.
The Effective Marketer
MARCH 13, 2012
By mapping all this out in advance , not only will content be delivered to visitors in logically organized and digestible chunks, designers and programmers will be able to build proper layouts and navigation into the site from the beginning. Over the long-term, your site will be as clean as the bedroom you see to the right.
The Effective Marketer
OCTOBER 5, 2010
On top of that, now you have videos you want to showcase and the home page was not designed with that in mind. When reviewing websites and discussing design elements, you invariably end up drawing all over the whiteboard, asking your designer to come up with some mockups and then annotating those and sending them back.
The Effective Marketer
AUGUST 10, 2011
It doesn’t have to be finalized, formatted, and nicely designed. A principle of simple design (designing interfaces or products that are simple to use) is to always think of what features can you remove from the product that will make for a better user experience. Want a good way to test your assumptions?
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