Paul Gillin

MARCH 13, 2012

Governments in many of these countries are keen on pursuing the concept of “smart cities” and many have designated “innovation scouts” to look for cloud apps in that area. Cloud-based applications are more appealing than on-premise software for businesses that lack large IT infrastructures.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2011

With a well-designed, streamlined interface and smart use of filters, Hipmunk makes it easy to find the right flight or the best hotel. The site suggests an array of thoughtful gifts based on information you provide about the recipient – everything from age and relationship status to how often the cook and their level of neatness.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

DECEMBER 18, 2012

We used Amazon CreateSpace and hired professional design and copy editing resources, but much of the work between the covers was done with Microsoft Word. In the age of the empowered customer, service is one of the few points of differentiation left. Self-Publishing Experiment.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

NOVEMBER 17, 2010

The difference between these devices and PCs is that they are designed specifically with the needs of the mobile user in mind. Samsung just released the first Android tablet and we can expect many more to follow. We can also expect special-purpose devices like the Amazon Kindle to become more feature-rich over time. Travel-Ready.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

FEBRUARY 14, 2012

The marketing department can discover the manufacturing employee who has outstanding Web design skills by simply posting an inquiry to the network. For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JULY 9, 2012

” This forces managers at review time to designate two people out of every 10 as superstars, seven as average and one as trouble. I don’t see that changing, and I don’t see Microsoft turning around as long as Ballmer is in charge. Misplaced Management Technique. The person at the bottom isn’t likely to be around very long.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

DECEMBER 9, 2011

A group has formed to design local TEDx events. Acceptance by MDs is crucial to the success of EHR, and Texas Health’s rank among the top 5% of all hospital systems in EHR adoption is due in no small part to the speed with which employees have shared their successes.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 13, 2010

Does your message demonstrate that your solution was designed with that problem in mind? Put yourself in the shoes of a typical prospect visiting your website. Think about the problem that person is trying to solve. Or are you selling aspirin when you should be selling headache relief?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

NOVEMBER 8, 2010

We are all our own artists and layout editors these days, and with my crummy graphic design skills, I need all the help I can get. Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. Most are free, all are bargains. Photo/video.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

AUGUST 4, 2011

Its style is unique: funny, unpredictable and designed to generate response. Be personable and distinctive. No company does this better than M&M Mars, whose Skittles page is closing in on 19 million likes. Facebook is a place for conversation, not publication. If people ask questions, you need to respond and quickly.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

MAY 27, 2010

The SMB market is coveted by technology firms, and many of them pay Spiceworks for the chance to interact with the audience of over one million IT professionals for activities ranging from market research to product design. Spiceworks sells advertising space on the software console its members use to monitor their networks.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

For example, Partners Healthcare is looking at what outcomes they want to have happen at that point of care, then they design systems to deliver information to the front lines right when it’s needed. Our infrastructure was built to do transactions, not to manage information. What will the new infrastructure look like?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

MARCH 22, 2016

Here’s a good example I that came over the transom from Blue Fountain Media , a design an online media firm. Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

MARCH 24, 2011

Instead of blitzing the market with press releases following the October 28 rollout, it focused its energies on a multi-author blog , Twitter account and YouTube channel to deliver a steady stream of updates on topics that address a variety of customers ranging from designers to purchasing VPs.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 15, 2010

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium.

Eloqua 50

Eloqua Blogger Tagging Display 50

Paul Gillin

APRIL 13, 2011

Embed a small piece of Javascript code on your Web page and whenever you bookmark an article on Delicious with the designated tag, the headline and link post automatically to your page. Create a page to aggregate news media coverage of the event and/or topic of your event. An easy way to do this is to use Delicious link rolls.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. Leverage skills and distribute workload. Improve forecasting effectiveness. Alistair Rennie at Lotusphere 2012. “Ultimately, Social Business is a competitive differentiator.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50