Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps a brand predict future demand based on specific customer demographics and market indicators. Sample this.

Analytics 112

Analytics Enterprise Management Work Management Business 112

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Traditional marketing data: not a good idea.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 114

Facebook Effectiveness Ideal Customer Profiles Aggregators 114

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. In this blog, we’ll walk through how to build and change target audiences. What if you need to change target audiences?

Allocation 83

Allocation B2B Psychographics Segmentation 83

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. You can’t clearly articulate why you’re targeting a particular audience or industry.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. Many new entrepreneurs make the all too common mistake thinking that they already know their markets and target audiences. 5 free and affordable marketing research tools.

Budget Programs 83

Budget Programs Research Trends Tools 83

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Inbox Insight

APRIL 14, 2023

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. This is according to our first party research conducted among 200 senior B2B marketing professionals in our Insights for Professionals (IFP) community.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Engagio

MARCH 29, 2021

So how do we deliver personalization that captures our target accounts’ attention? Intent data helps you understand what keywords the account or people at that account are researching. This information helps you understand what target accounts are researching on the web. It’s also important to reach the right audience.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Social Marketing Research Planning 40

Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. Without current data, you’re left to make assumptions about your customers using outdated market research. This guide provides a detailed overview of audience targeting.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. What motivated you or inspired you to do this research? Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

Hubspot

MARCH 15, 2019

But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. So, to avoid bombing on the biggest advertising stage of the year, they decided to sneak a bit into their commercial from one of the most beloved TV shows that their target market watched as kids -- Full House. Demographic Segmentation.

Demographics 77

Demographics Segmentation Education Distribution 77

PureB2B

MAY 30, 2022

Targeted sales prospecting , or the technique of reaching potential customers who belong to specific customer demographics from specific channels, is re-emerging as a solution to sales and marketing teams who are struggling with lead generation. Creating customer profiles for targeted sales prospects.

Effectiveness 62

Effectiveness Ideal Customer Profiles Demographics Profiling 62

Webbiquity

SEPTEMBER 28, 2022

Building a carefully segmented list is essential for a brand to improve audience targeting and increase sales. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Valasys

FEBRUARY 2, 2024

In today’s rapidly evolving business landscape, understanding and effectively targeting your audience is crucial for success. With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Modern B2B

DECEMBER 5, 2023

These profiles go beyond the surface-level demographics and job titles. Job titles and roles Identify the key decision makers and influencers within your target companies. Pain points and challenges What keeps your target audience awake at night? Personality traits Dive into the psychological aspects of your target audience.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

BenchmarkONE

FEBRUARY 16, 2022

Your marketing strategy should be one that is focused on your target audience and market. In this guide, we’ll discuss everything small businesses need to know about target markets so they can get keep their strategy focused and successful. . What is a Target Market? How Does Knowing Your Target Market Improve Marketing Efforts?

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

DivvyHQ

OCTOBER 24, 2023

Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy. Start with the basics: know your audience and give them what they want!

Research 81

Research Video Marketing Marketing & Strategy Marketing 81

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Hubspot

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Let's get into target audiences and how to identify yours. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. People Are More Complex Than Their Demographics.

Research 105

Research Content Marketing Paid Search Agency Content 105

Hubspot

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play. Let’s dive in.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. . What is a Target Audience? But don’t worry.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Valasys

FEBRUARY 20, 2023

You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Its income and expansion will be dependent on the whims of a target market that may or may not be aware that it even exists. What is the concept of Targeted Lead generation? Why are leads crucial, then?

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Matchcraft

JANUARY 24, 2020

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. . Benefits of Audience Targeting. Targeting Options in ad Vantage. Targeting Options in ad Vantage. Sitelinks can improve the overall performance of ad campaigns.

Allocation 64

Allocation Advertising Agencies Paid Search Agency High Quality Lead 64

Contently

AUGUST 18, 2016

According to Pew Research Center , 72 percent of adult U.S. While Snapchat never had a college age limit, it shouldn’t be too surprising that it’s starting to gain wider popularity—especially now that it’s “ breaking into the mainstream ” and targeting the 35+ crowd.

Demographics 60

Demographics Social Networks Network Marketing Advertising Agencies 60

SalesIntel

MARCH 22, 2023

When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52