Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 102

Research Case Studies Case Study Skype 102

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. At Walker Sands, we’re outcomes-obsessed, which is why we start with research and insights.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Brian: So what’s the best way for people to stay in touch with you, or to keep up with your research? Think about that.

Linkedin 297

Linkedin Research Studies B2B 297

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Hubspot

MARCH 15, 2019

In order to uncover this information, though, they had to do a lot of market research. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

Demographics 77

Demographics Segmentation Education Distribution 77

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. AI-enabled research can be a powerful way to surface valuable insights and better inform decisions. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

DivvyHQ

OCTOBER 24, 2023

Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy. Start with the basics: know your audience and give them what they want!

Research 82

Research Video Marketing Marketing & Strategy Marketing Strategy 82

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 106

Research Content Marketing Paid Search Agency Content 106

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Contently

AUGUST 18, 2016

According to Pew Research Center , 72 percent of adult U.S. For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist. internet users are now on the social network.

Demographics 60

Demographics Social Networks Network Marketing Advertising Agencies 60

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

Porch Group Media

OCTOBER 20, 2022

Explore the profile of the 2022 new mover, with insights on demographics, homeownership status, recent life events, and more. Discover the importance of having a strong digital presence to engage new movers early in the research process. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Do buyer persona research. This will help you understand your subscriber's problems, goals, challenges, values, demographic information, and more. But, how do you do that? Use analytics. Is there a pattern?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Webbiquity

SEPTEMBER 28, 2022

Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. Demographics: Demographics focuses more on a person’s intrinsic characteristics and major life choices.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. At one point defining audiences simply by demographics was enough, however, times have changed…. This is a great opportunity for you to try out some new marketing research tools — for free.

Budget Programs 83

Budget Programs Research Trends Tools 83

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Marketing Insider Group

JANUARY 10, 2017

Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Smart marketers gotta do research. And there are a lot of different methods and starting points to conduct the research. Pew Research Center.

Research 100

Research Campaigns Tips Content 100

Televerde

NOVEMBER 23, 2020

That’s why it’s important to combine market research and ABM. . 3 Types of Market Research. Market research is the collection of data to gain a better understanding of a target audience. From interviews and surveys to details found on social media, market research can be conducted in numerous ways. . Identify Customers .

Account Based Marketing 59

Account Based Marketing ABM Research Planning 59

NuSpark Consulting

FEBRUARY 3, 2023

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. Demographics show how many people are being exposed to your message and who exactly is being exposed.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. As with earlier editions of the research, the 2022 study provides a window into the current state of ABM investments, strategies, and tactics, and reveals what companies with high-performing ABM programs do differently from others.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Twitter 134

Twitter Research Television marketing Bandwidth 134

Contently

SEPTEMBER 26, 2017

” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. The post The 4 Types of Content That Work Best, According to the UK’s Leading Content Researcher appeared first on The Content Strategist.

Research 133

Research Paid Search Agency Content Best Practices 133

Marketing Insider Group

MARCH 24, 2021

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Demographics 115

Demographics Startups Customer Surveys Tactics 115

B2B Marketing Directions

AUGUST 25, 2019

A few days ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original research in marketing. The State of Original Research for Marketing 2019 survey was fielded in May and June of this year and produced 644 responses from global marketers. Here's why.

Research 53

Research B2B Thought Leadership B2B Marketing Effectiveness 53

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Here are some key aspects you need to identify to develop an effect B2B digital marketing strategy : Demographics. Why Is B2B Digital Marketing Important? Pain Points.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

SmartBrief - Marketing

JANUARY 30, 2024

Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. And, you don’t have to wait that long for some age groups.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Content Marketing Institute

MAY 4, 2018

Sales teams push back on content development to ensure that individual customers are treated as partners rather than demographic targets. That’s the question the CMI research team pondered prior to conducting a new study on the topic with LinkedIn this year. Robert_Rose Click To Tweet. When it’s unhealthy, the relationship festers.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Content Standard

FEBRUARY 6, 2015

Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics. Internal Mandates. Where Will You Reach Your Audience?

Demographics 40

Demographics Keywords Outreach Facebook 40