ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. Segmenting the market can be done in a number of ways, with some of the most common being demographic segmentation, psychographic segmentation, behavioral segmentation, and geographic segmentation. The benefits of market segmentation are numerous.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

The Point

APRIL 19, 2023

In more modern terms, this means that in order to drive conversions, and pipeline, and revenue, targeting the right audience is paramount. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 26, 2024

An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. This is where an ideal customer profile (ICP) comes in.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Heinz Marketing

AUGUST 19, 2021

It is the process of separating your target audience into groups based on the certain traits or factors. Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. Technographic : Technographic segmentation profiles target audiences based on their technology stack. Create persona profiles.

Ideal Customer Profiles 116

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 116

Launch Marketing

MARCH 13, 2024

A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions. Your buyer personas should cover a variety of information, including demographic , firmographic, behavioral and psychographic information.

B2B Marketing 109

B2B Marketing Buyer Personas Paid Search Agency B2B 109

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 96

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 96

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. While most brands tend to target their top-spending customers to reward them and maintain their engagement, it is imperative not to forget about your underperforming members.

Lead Ranking 93

Lead Ranking Loyalty Segmentation Marketing AI 93

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

DivvyHQ

JUNE 30, 2020

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

Psychographics 52

Psychographics Demographics Content Conversion 52

Martech

MARCH 16, 2023

These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. This graph has grown to add hundreds of new demographic attributes, as well as behavioral, psychographic and purchased-based data.

Marketing Management 85

Marketing Management Advertising Agencies Psychographics Paid Search Agency 85

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work?

Generation 101

Generation Psychographics Content User-Generated Content 101

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. Geographic Geographic segmentation can exist in your demographics or on its own.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Launch Marketing

AUGUST 10, 2022

They clearly outline the target audience and ideal buyers for the product. The group of people that this product appeals to acts as the target audience and inside this group are the ideal buyers. If the plan for the new product is to primarily target businesses in the United States, focus only on that location.

Buyer Personas 105

Buyer Personas Product B2B Psychographics 105

Salesforce Marketing Cloud

JANUARY 4, 2024

Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. The way these messages are sent out, or “dripped,” is usually tailored to match the behavior or status of its target recipients. Understanding your target audience is the biggest challenge. Second, define your audience.

Paid Content 120

Paid Content Email Campaigns Work Management Marketing AI 120

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Go deeper than demographics and even firmographics. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Brandwatch Marketing

OCTOBER 31, 2023

You can also identify target customers you are not yet reaching. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. The more detailed understanding you have of your customers the better.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Identify Your Target Audience A critical step in a B2B go-to-market strategy is identifying who your ideal customer is. To craft cohesive buyer personas and identify your target market , consider these questions.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Planning 98

Navigate the Channel

MAY 30, 2023

Listen You can formally, or informally, listen to your prospective target audiences. Listening sessions or focus groups with subsets of your target audiences can reveal changes that should be made and fractures between what you thought you were saying and what your messaging may actually convey.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

SalesGrape

SEPTEMBER 14, 2023

An ICP helps you identify and target the right prospects who are most likely to become valuable customers. The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

SalesIntel

JUNE 28, 2022

Without B2B data, SDRs may struggle to reach their goals and targets. Firmographic data is the demographics of companies. With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Firmographic data. This is referred to as “technographics.”.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Opt Intelligence

NOVEMBER 28, 2022

That data translates into impressive targeting capabilities for its advertisers. That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. Why Facebook Ads? Facebook (or Meta) has a wealth of knowledge on its user base. Why Facebook Lead Ads?

Facebook 69

Facebook Ads Product Landing Pages 69

Brandwatch Marketing

OCTOBER 31, 2023

You can also identify target customers you are not yet reaching. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. The more detailed understanding you have of your customers the better.

Analysis 95

Analysis Segmentation Ideal Customer Profiles Effectiveness 95

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Contently

APRIL 6, 2023

A well-crafted buyer persona based on research and data can help you: Understand your customer’s goals, challenges, and pain points Create content that resonates with your target audience Tailor your marketing campaigns to your customer’s needs Improve your customer experience Why Are Personas Important for Your Content Strategy?

Buyer Personas 164

Buyer Personas Psychographics Template Customer Surveys 164

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Demographics : Who is the visitor? We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Rev

AUGUST 16, 2023

When companies first started aggregating consumer data in the B2C world, they focused on demographics. But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Spiralytics

JANUARY 29, 2023

To ensure targeted advertising, brands should be able to gather customer data effectively. Companies can use this information to send targeted ads or promotions directly to users based on their specific interests. How is Microtargeting Different from Regular Targeting? What is Microtargeting? How Does Microtargeting Work?

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. In this blog, we’ll walk through how to build and change target audiences. What if you need to change target audiences?

Allocation 83

Allocation B2B Psychographics Segmentation 83

SmartBug Media

APRIL 6, 2023

It is a detailed description of a hypothetical individual or group of individuals who embody the characteristics and traits of the business's target audience. When you have an in-depth knowledge of your target audience(s), it helps to inform messaging, channel selection, product development, content strategy, sales approach, and more.

Buyer Personas 98

Buyer Personas Planning Paid Search Agency Psychographics 98

Litmus

SEPTEMBER 19, 2022

Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. It takes just one tag of HTML code to automatically populate and send unique, engaging, and personalized content to target recipients.

Automation 94

Automation Top of Funnel Psychographics Loyalty 94

Leadspace

SEPTEMBER 18, 2019

This way, when you target a segment, you can use unique content that caters to each. Through segmentation, you’re putting your ear directly to the ground and hearing the complaints and feedback from your target customers. Are you targeting every potential customer you possibly can? Demographic Segmentation. Likely not.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. . What is a Target Audience? But don’t worry.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Martech

FEBRUARY 16, 2023

Is it leaning with brand and brand awareness or is it leaning with really more targeted sales messaging to the accounts that we know we want to win or that we know are in the market for our services?” Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas.

Paid Search Agency 109

Paid Search Agency Ads Campaigns Account Based Marketing 109

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. Why would you wanna target audience members by where they live? Good stuff. What the heck am I gonna do with this?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137