Everything Technology Marketing
OCTOBER 10, 2010
But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). Many automation platforms score along two dimensions: demographics and behavior.
Everything Technology Marketing
AUGUST 22, 2010
Part 2 of this series will explore how to go about segmentation and why the reasons customers buy (motivations) are often more important than who they are (demographics). How do you approach segmentation in your organization?
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Everything Technology Marketing
MARCH 27, 2010
Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. Your marketing organization will need the right people, processes, data and technology.
Everything Technology Marketing
APRIL 8, 2010
They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process - outsourcing part of the buying process to the vendor community if you will. What business problems do they face?
Everything Technology Marketing
FEBRUARY 19, 2011
Step 5 - Nurture Leads Along the Buyer’s Journey Follow-up content pieces, such as webcast #2 and #3 in a series of 3 webcasts, require the buyer to complete a lightweight registration form - as they enter your marketing system with lead scoring, routing, and nurturing processes.
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