Adobe Experience Cloud Blog

APRIL 11, 2011

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership. That way, it is easier to demographically target people with the same interests as the video. Still no views?

Youtube 48

Youtube Best Practices Marketo Demographics 48

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to identify viewers and demographics to plan marketing strategies around? Demographic tracking.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

APRIL 19, 2019

Gather any location, demographic, or other important information about your audience, and then tailor your Facebook campaign to that base. YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

SalesIntel

NOVEMBER 17, 2022

You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to identify viewers and demographics to plan marketing strategies around?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 16, 2019

Like Marketo. Listen to it on YouTube, then try to find similar-sounding songs based on the rhythm, speed, progression, instrumentation, or key. When in doubt, look at other videos that have performed well with your target demographic for guidance. YouTube Audio Library. YouTube offers royalty free music too.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Adobe Experience Cloud Blog

APRIL 29, 2016

Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. This is the same strategy YouTube uses when suggesting videos you may be interested in, or Amazon uses to suggest products you might want to consider. Segmentation. Share your thoughts in the comments below!

Lead Ranking 48

Lead Ranking Cost Marketing Automation Services Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 16, 2015

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. Demographics are simply not enough. Live From The Marketing Nation Summit Day 2 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices. Some ads even offer the user an incentive for watching the full ad.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

As marketers, we use demographic and behavioral data to learn as much as we can about our audience, which is how we create relevant, engaging campaigns. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

Adobe Experience Cloud Blog

MARCH 3, 2014

To watch the ad on YouTube, click here. If a company wants to maintain customers in a static demographic (say, college students with sarcastic senses of humor), they will have a whole different set of marketing priorities. Marketers, does your company market to a static demographic, or do you mature alongside your customers?

Advertising Agencies 48

Advertising Agencies Paid Search Agency Companies Burn Rate 48

TrustRadius Marketing

APRIL 1, 2021

Reviewer demographics tend to be a good proxy for a product’s customer base. Step 1: Search for a product name and click on the listing (for example, “ Marketo ”). Our youtube channel includes popular software comparisons. The advanced filters on a product page will show you company size distribution and industry breakdown.

Software 59

Software Product Comparison Click Rate 59

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? What you can’t see is how these visitors break down by demographics in your database. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Oktopost

SEPTEMBER 30, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Why there’s more to lead scoring than demographics, interest, and buying stage; and where social engagement data plays a critical role. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. Catch all episodes here.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

Marketing Insider Group

JULY 14, 2020

Demographical factors play an important role in audience preferences. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing Strategy 307

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 307

Onalytica B2B

JANUARY 18, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Martech|VBProfiles. iNeoMarketing. sengineland. Search Engine Land. MarTechAdvisor.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SmartBug Media

NOVEMBER 21, 2022

SparkToro is an audience intelligence tool that helps you understand the websites your ICPs visit, the YouTube channels they follow, the hashtags they use, their demographic profiles, and much more. Marketo Engage. Marketo Engage. Lattice (now Dun & Bradstreet). Sales Enablement Technology. HubSpot Marketing Platform.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

OutboundView

FEBRUARY 28, 2019

Buyer demographic and behavioral data was difficult to find. For example, you can turn a webinar with a client into a video interview on YouTube , a podcast episode , and an article that can be shared in various formats across social media. Marketing campaigns were more expensive to launch and harder to track. Technique #4.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. I’d love to hear what you have discovered.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClearVoice

JANUARY 8, 2019

What are the demographics of my buyer personas? Demographics include information such as age, income, education level, etc. Marketo has a great cheat sheet to help you create your buyer personas. These insights may be harder to gather than demographic data, but the effort is worth it.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

ClickZ

JUNE 20, 2019

This platform offers email workflows, customizable with advanced segmentation (demographics, user behavior, contact activity) allowing you to walk a reader through a customized journey. Adobe-owned Marketo offers a broad range of capabilities that has helped forge its reputation as an industry leader. Source: Zoho Campaigns.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Adobe Experience Cloud Blog

AUGUST 4, 2017

A great way to get started is by looking at usage and demographics for each of the platforms. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. 300 hours of video are uploaded to YouTube every minute. Focus your efforts on the channels that your target audience prefers.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Content Marketing Institute

NOVEMBER 1, 2018

LinkedIn Website Demographics. Here’s a recap of those favorites (top pick listed first): Account-based marketing (ABM). Salesforce. Demandbase. Artificial intelligence (AI) for content marketing. MarketMuse. PathFactory. Marketing analytics. BrightFunnel. Analytics/business intelligence. Microsoft Power BI. BuzzStream. Zendesk Chat.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

We live in an “information age,” where information is now a commodity and buyers are overwhelmed—this reality transcends across demographics and generations. Director of Marketing at Marketo, revealed how you can take your target account strategy to new heights. So how do we rise above the noise? Unleash Your Inner Storyteller.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

SmartBug Media

DECEMBER 2, 2019

We’ll help you take into consideration your unique offerings (products and services), as well as your location and member demographics, so you can develop a marketing strategy that differentiates your credit union from the competition, helps to attract and retain new customers, and focuses on what sets you apart from other financial organizations.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. That rockstar needs to know how to appeal to all these different demographics and personalities. The same concept applies in social media.

Social Media 48

Social Media Social Marketing Media Planning 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2016

On one hand, you have the attention of hundreds of millions of viewers across a wide variety of interests, demographics, preferences, and more. Even the YouTube video has garnered over 11 million views after only one day. And as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Paid Search Agency Marketo 48

Outgrow

JULY 1, 2021

And so for groups like that it’s how do we unlock influence on LinkedIn or Twitter or even YouTube or blogs, etc. And just because demographically TikTok skews younger, that’s where many of those young professionals are gonna be hanging out. Saksham Sharda: True Marketo! It’s just not really an Oracle thing.

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

The same is true for targeting executives; most CxOs are not spending their time reading blogs and watching YouTube videos, so you’re not going to reach them by producing content meant to be found online. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.).

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Marketing Automation Services 48

PathFactory

OCTOBER 31, 2019

Maybe you bounced around from vendor websites to review sites to YouTube product unboxings. To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. B2B buyer behaviour is much the same. How it’s done.

Lead Nurturing 45

Lead Nurturing Marketo Lead Scoring Lead Ranking 45

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. The YouTube Approach to Lead Nurturing (blog post). By tracking your prospect's behaviors and web activity, you can determine their level of interest in your solution (engagement) in addition to your interest in them (demographics targeting).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Single Grain

NOVEMBER 11, 2019

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. These algorithms are made to work with unstructured data and can use this to deliver tremendous insights into user demographics, preferences and behaviors, via advanced data segmentation.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76