Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Work Management Media 116

PureB2B

JUNE 9, 2022

In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. For those running an e-commerce or SaaS business, you can check the profiles of old and new buyers to view their demographics. Why Personalization Is Important for B2B Marketing Campaigns.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Marketing Insider Group

OCTOBER 16, 2023

Just input a keyword, and you’ll see popular articles and posts. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Buffer is like having a personal assistant for your social media needs.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Keywords are still important. Once they do, your company has the information it needs to make contact.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Digilant

FEBRUARY 7, 2023

In 2022, internet users worldwide used social media for an average of 147 minutes every day. As the amount of time spent on social media platforms continues to increase, it’s more important than ever for advertisers to hone their paid social strategies and successfully reach their target audiences.

Paid Content 52

Paid Content Social Media Media Demographics 52

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

Social Media 134

Social Media Product Media Work Management 134

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords? Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. She’s meant to go unnoticed.

Forecasting 125

Forecasting Social Media Trends Media 125

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. If Pringles wants to reach a demographic within this range to promote their product, a Rick and Morty -themed advertisement via Twitter seems like a good place to start. Every social media channel is different.

Paid Social Agency 97

Paid Social Agency Social Media Media Budget Programs 97

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media 124

Social Media Social Marketing Campaigns Planning 124

Marketing Insider Group

MAY 30, 2023

Begin by collecting data from each of your communication channels, which may include: Social media: Most social media platforms have built-in tools for tracking metrics, such as engagement rates, follower growth, and post reach. Look for features like automated email campaigns, social media scheduling, and lead scoring.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Here are some tips: Incorporate target keywords where appropriate. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 103

Social Media Social Marketing Media Planning 103

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 80

Social Media Process Media Marketing Automation Services 80

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. One of its best features is the ability to find current trending topics from social media. Don’t worry — we’re here to help you out.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Social distancing measures and the rise of working from home has led to a 72% rise in the consumption of social media.

Curation 66

Curation Social Media Media Ad Building 66

Hubspot

FEBRUARY 27, 2020

It's important to keep that concept in mind when you're learning about social media target audiences. Since you can't target everyone (though you can sell to anyone), you have to define, identify, and understand your audience so you can speak to them on social media. How to Find Your Target Audience on Social Media.

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media. Go Digital.

Analysis 130

Analysis Comparison Keywords Case Study 130

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Consider starting with Pinterest to find keywords.

Paid Content 112

Paid Content Search Marketing Promotion Advertising Agencies 112

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Sprout Social

MARCH 25, 2024

This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. Are they going after niche keywords or broader hashtags?

Brand Identity 88

Brand Identity Branding Eye-Tracking Viral Marketing 88

EveryoneSocial

AUGUST 18, 2020

Social media management is now an essential job and something that every brand needs to excel at. While it is possible to still do well as a brand without social media, you put your company at a huge disadvantage when it is not taken as seriously as it should. billion social media users worldwide.

Social Media 98

Social Media Work Management Marketing Management Media 98