Marketing Insider Group

SEPTEMBER 20, 2021

Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth. This question prompts the creation of marketing personas, and the answers vary widely. It can be a genuine challenge to choose where to spend your time and energy. Research Your Audience. Pain points.

Buyer Personas 342

Buyer Personas Social Media Media Webinar Metrics 342

Vidyard

MARCH 23, 2021

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Starting from scratch? No need to worry. You can make your video content intentional from day one.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 27, 2019

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Watch and Learn. Starting from scratch? No need to worry. Establish Who’s Responsible for Video Creation 7.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

OutboundView

FEBRUARY 28, 2019

Buyer demographic and behavioral data was difficult to find. Each requires different strategies to spark interest in your product or service; but most importantly, each requires a different messaging to initiate a discussion. Marketing campaigns were more expensive to launch and harder to track. Market pulse was tougher to discern.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Unbounce

DECEMBER 3, 2019

Drive Desire with YouTube Ads. More than a billion people watch over 30 billion hours of YouTube each month. Since Google owns YouTube, you can easily reach a very targeted audience with your video ads. With YouTube Ads, Watch Out For: The first 5 seconds of your ad are critical for hooking your viewer.

Paid Content 126

Paid Content Traffic Google High Quality Lead 126

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Optinmonster

SEPTEMBER 23, 2021

Are you looking for the BEST eCommerce marketing strategies to generate new leads and drive more sales? Digital marketing can be one of the toughest aspects of running an online business. But the good news is that once you master the marketing strategies in this post, everything gets infinitely easier. Ready to see for yourself?

eCommerce 127

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 127

Biznology

FEBRUARY 18, 2014

They’re triangulating us all and will soon be able to identify not merely what “you” — someone like you, a demographic generality — want, need, and desire, but what you, yourself, (or me, Chris Abraham), want in particular, down to, at most, your person (and the maximum 7.8 square meters around you).

Google 80

Google Lead Ranking Lead Scoring Leads 80

Vidyard

SEPTEMBER 5, 2017

But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away. First up, our traditional video hosting solutions like YouTube and Vimeo. These services offer basic hosting, management, and measurement of video content.

Marketing Automation Services 69

Marketing Automation Services Video Marketing Enterprise Management Marketing Management 69

Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why is this important? Well, if you aren’t creating video, you’re likely falling behind. But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

ClearVoice

OCTOBER 23, 2018

sharing articles on your social media platforms, reposting of an brand influencer image on Instagram, retweeting a video on Twitter, or adding a YouTube embed code on your website). Are you tired of hearing the overused phrase “ content is king ”? It’s almost as popular as the slogan “Yas, kween!”. social media platforms, websites, forums).

Curation 80

Curation Marketing & Strategy Top of Funnel Content 80

ClearVoice

JULY 12, 2022

With such a large digital hand in the consumer industry, learning to appeal to their likes and interests is not only recommended but crucial to seeing marketing growth. Gen Z consists of people born between 1997-2012 and this generation is already making a big impact in terms of buying choices. In particular, TikTok and Instagram Reels.

Paid Search Agency 59

Paid Search Agency Content User-Generated Content Marketing & Strategy 59

Biznology

MARCH 27, 2012

Sure, I uploaded the presentation as a deck on Slideshare as well as a video on YouTube — heck, I even recorded an 80-minute extended Google+ walkthrough for your edification as a bonus. Google plus one (Photo credit: Wikipedia). Here’s part 1 and I hope I have answered your questions. Q: Can we download the presentation?

Google 80

Google Business Burn Rate Advertising Mediums 80

KEO Marketing

JANUARY 27, 2015

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Optinmonster

MARCH 2, 2020

They found that a display table with 24 varieties of jam attracted less interest than a table displaying only six varieties. Otherwise, the user will feel overloaded and lose interest in your site altogether. A lot of people think that if you want higher conversions, you need to create quality content. And they’re right.

Design 142

Design Trends Rules Mobile Advertising 142

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Webbiquity

FEBRUARY 23, 2012

Frequent best-of honoree Kipp Bodnar shares all the basics you need to know about Google+, from the social network’s unique vocabulary (hangouts, circles, sparks) to shortcuts, user demographics, configuring privacy settings and more. Google+ (or Google Plus) is many different things, depending on who you ask.

Google 100

Google Tactics Tips Best Practices 100