Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place.

Research 99

Research Case Studies Case Study Skype 99

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. What is customer advocacy?

Research 204

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 204

markempa

MAY 30, 2017

I wanted to talk with Mat and bring this vital information to B2B marketers. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? Which, as a marketer, is not enough information for us to know if they are still in our persona or not.

Linkedin 297

Linkedin Research Studies B2B 297

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Hubspot

MARCH 15, 2019

In order to uncover this information, though, they had to do a lot of market research. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

Demographics 77

Demographics Segmentation Education Distribution 77

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. People Are More Complex Than Their Demographics.

Research 107

Research Content Marketing Paid Search Agency Content 107

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. After collecting this data, all these pieces of information can be put together to prepare a personalized email for your users. Personalized Messages Based on Psychographics and Demographics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

BenchmarkONE

MAY 14, 2020

We all remember doing research projects in school. I’m sure a lot of us promised ourselves we wouldn’t put ourselves through that kind of ordeal again, but we weren’t banking on required work-related research. . It would be simple if market research wasn’t needed. It would be simple if market research wasn’t needed.

Research 81

Research SWOT Analysis Marketing & Strategy 81

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. What type of information are they looking for?". With this information, you can learn what content your audience really enjoys. Do buyer persona research. But, how do you do that? Use analytics.

Research 101

Research Buyer Personas Open Rate Click Rate 101

NuSpark Consulting

FEBRUARY 3, 2023

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. Demographics show how many people are being exposed to your message and who exactly is being exposed.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. .

Research 98

Research Planning Advertising Agencies Customer Surveys 98

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. At one point defining audiences simply by demographics was enough, however, times have changed…. This is a great opportunity for you to try out some new marketing research tools — for free.

Budget Programs 83

Budget Programs Research Trends Tools 83

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.

Marketing AI 230

Marketing AI Planning Marketing & Strategy Top of Funnel 230

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Use Humor to Build Connections. Now don’t get me wrong.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

Porch Group Media

DECEMBER 4, 2019

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Demographics 117

Demographics Startups Customer Surveys Tactics 117

sagefrog

APRIL 16, 2024

Providing the right information and support at each stage can guide potential customers toward purchasing and ultimately improve your sales success. Offering detailed product information and comparisons during the consideration stage can help prospects make informed decisions. What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Televerde

NOVEMBER 23, 2020

That’s why it’s important to combine market research and ABM. . 3 Types of Market Research. Market research is the collection of data to gain a better understanding of a target audience. From interviews and surveys to details found on social media, market research can be conducted in numerous ways. . Identify Customers .

Account Based Marketing 59

Account Based Marketing ABM Research Planning 59

Navigate the Channel

OCTOBER 10, 2023

This ensures that people actively searching for relevant information are more likely to discover your website. Gain Authority A blog should serve a purpose, primarily as a vehicle for sharing valuable, high-quality information with your audience. Instead, focus on providing informative content.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The diversity of YouTube demographics extends to the B2B world too. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

NOVEMBER 11, 2019

Today, 68% of marketers are “somewhat concerned” or “very concerned” with the amount of data their organizations are throwing away—data that could inform more effective creative. The reality is that information processing is the necessary first step in the creative process, and that’s what computers do better than humans. “It

Creativity 256

Creativity Paid Search Agency Advertising Agencies Planning 256

Marketing Insider Group

MAY 11, 2021

Source: Grand View Research. You may need to pull from historical data, demographic information, and firmographic characteristics. Analyze the data you’ve collected: Analyze your data for helpful information to help you form conclusions about your questions (i.e., descriptive analytics). Distributing Targeted Content.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions. Many marketers personalize emails based on their demographics like gender and age; 66% of marketers personalize their emails based on age data.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

SmartBrief - Marketing

JANUARY 30, 2024

Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target. And, you don’t have to wait that long for some age groups.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. More importantly, the information you have about your lead will not remain the same for long. Contextual Information You Should Be Looking For.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

B2B Marketing Directions

AUGUST 25, 2019

A few days ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original research in marketing. The State of Original Research for Marketing 2019 survey was fielded in May and June of this year and produced 644 responses from global marketers. Here's why.

Research 53

Research B2B Thought Leadership B2B Marketing Effectiveness 53

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 108

Optimization Ideal Customer Profiles Customer Surveys Communities 108

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Not even the world’s best data scientists could keep up with that amount of information on their own. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Content Marketing Institute

MAY 4, 2018

Sales teams push back on content development to ensure that individual customers are treated as partners rather than demographic targets. It would be easy to chalk up these changes to the internet and the ease with which buyers can gather information. CMI’s new research with LinkedIn indicates the answer to those questions is yes.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Navigate the Channel

JANUARY 29, 2024

The Importance of Demographics Demographics play a pivotal role in determining the effectiveness of your social media strategy. Understand their demographics, interests, and preferences. To determine your target audience, conduct market research to understand their demographics, interests, and preferences.

Social Media 65

Social Media Media Demographics FAQ 65

Salesforce Marketing Cloud

JANUARY 4, 2024

And according to our research , email is still an extremely popular form of messaging. Segmentation : You can segment drip campaigns based on criteria like demographics, behavior, or previous interactions. If a user clicks on a particular product, subsequent emails can provide more information or special offers related to that product.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120