The Effective Marketer

APRIL 26, 2012

Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!). As big targets for new content, hubs are constantly bombarded with information and therefore may ignore or not see your new content which will prevent it from being spread.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

MAY 20, 2011

I couldn’t agree more. Who’s Involved in Creating Personas. Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JUNE 1, 2012

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MARCH 22, 2012

Demographics. As I said, there is a lot of good information presented and is definitely worth watching the BrighTalk recording in full. SiriusDecisions has a B2B Persona template they use which you should consider for your next content creation project. Here are the key things they look at when creating the persona: Job role.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100