The Point

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

More than two-thirds (68%) employ both behavioral and demographic lead scoring ( tweet this ). • B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

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The One Marketing Automation Guide You’ll Ever Need?

The Point

Core to the new guide are detailed profiles of 20 marketing automation tools, plus ratings (based on more than 1,600 authenticated user reviews), pros and cons, customer demographics, and responses from the vendors themselves. Incidentally, some of the most interesting reading is seeing how each vendor responded to critiques of its product.)