Everything Technology Marketing

JANUARY 17, 2010

The concept of the Ideal Customer Profile (ICP) is designed to help marketers identify the attributes ideal customers have in common that separate them from other less profitable segments. But how do you identify your ideal customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 100

Everything Technology Marketing

MARCH 27, 2010

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

FEBRUARY 19, 2011

After your eBook so impressed your prospects, they are now eager to learn more about what you have to say and how you can help them solve their specific problem (if they aren't asking for more, they may not be qualified and ready to engage, or maybe your content isn't all that compelling).

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100