Only B2B

JUNE 30, 2023

Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Only B2B

FEBRUARY 6, 2024

Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers. Forrester says: Partnering with reputable providers with transparent data acquisition methods is crucial for ethical considerations.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Leveraging Intent Data for Lead Scoring Lead scoring, a critical lead qualification process, traditionally relies on demographics, firmographics, and website activity.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. These personas go beyond basic demographics and delve into the motivations, challenges, and goals of the target audience. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Hubspot

MAY 12, 2020

We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). As marketers, we've become experts in our target audiences. 36 Account-Based Marketing Stats to Know in 2020. Engagio ).

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Biznology

DECEMBER 29, 2017

In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. But new data suggests that this demographic is more influential than ever. B2Bmarketing.net in the UK has prepared a useful guide for B2B marketers on how to begin their compliance efforts.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

FEBRUARY 1, 2024

It goes beyond demographics and buying behavior; it identifies people who are actively looking for solutions like yours before they even raise their hands. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

OCTOBER 22, 2021

Knowing what they’re interested in, what they’ve purchased before—even what demographic group they belong to—is essential. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. Identifying consumers has been challenging for marketers.

Work Management 86

Work Management Marketing Management Privacy Marketing Proposals 86

Heinz Marketing

MAY 17, 2023

With content intelligence, B2B marketers can create personalized content journeys that are based on each buyer’s unique firmographics, demographics, interests, and behaviors, delivering the most relevant content at each touchpoint. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

With content intelligence, B2B marketers can create personalized content journeys that are based on each buyer’s unique firmographics, demographics, interests, and behaviors, delivering the most relevant content at each touchpoint. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Martech

DECEMBER 13, 2021

Yet identity graphs can be a valuable source of demographic, location, financial and other anonymized second- and third-party data that can fill gaps in customer insights. A Forrester study found that the majority of C-level executives overrate their marketing organization’s customer identity accuracy and persistence.

Enterprise Management 102

Enterprise Management Organization Work Management Marketing Management 102

Martech

OCTOBER 14, 2021

Knowing what they’re interested in, what they’ve purchased before—even what demographic group they belong to—is essential. 71% of brand marketers struggle to maintain an accurate consumer identity over time, according to a study from Forrester. Identifying consumers has been challenging for marketers.

Multi-Touch Attribution 98

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 98

Only B2B

SEPTEMBER 18, 2023

This evaluation encompasses various factors, including demographics, behavior, and engagement, which determine the priority level of each lead. Continuous Monitoring : Consistent monitoring and optimization are essential; otherwise, automation could lead to a 35% reduction in effectiveness (Forrester).

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Aberdeen

NOVEMBER 14, 2019

She mentions the necessity of optimizing your efforts based on different demographics within your audience. 5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester. Key Findings from the ABM Benchmark Survey.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

PureB2B

JANUARY 31, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. Who doesn’t love a little personal attention? It makes us feel special, like we actually matter. Personalization is equally important to B2B sellers.

Marketing AI 48

Marketing AI B2B Sales Paid Search Agency Ads 48

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Only B2B

SEPTEMBER 21, 2023

Marketing Automation Benefits : According to Forrester Research , companies using marketing automation can experience a 10% increase in revenue in as little as 6-9 months. Sales Funnel Efficiency : Effective lead scoring streamlines the sales funnel by focusing resources on leads with a higher likelihood of converting.

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Outreach

FEBRUARY 25, 2022

But their success is often limited by several factors, including an ever-changing industry, an unprecedented boost in remote work, shifting employee demographics, and an overwhelming abundance of technology options. Employee demographics are changing, as Gen Z has begun to enter the workforce, and many sales managers are new managers.

Customer Satisfaction 52

Customer Satisfaction Forrester Demographics Training 52

Lead Forensics

APRIL 16, 2024

AI-powered lead generation tools analyze vast data sets, including demographics, online behavior, and social media activity, to pinpoint potential customers with a genuine interest in your product or service. This laser-focused approach allows you to target your efforts on qualified leads, maximizing your outreach effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Only B2B

MARCH 6, 2024

Must Read: How to Qualify Inbound Leads Beyond the Basics: Advanced Lead Qualification Techniques In today’s data-driven marketing landscape, lead qualification goes beyond simple demographics. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Leadspace

MARCH 31, 2022

As a leader in the Forrester Wave, Leadspace is fortunate enough to meet with hundreds of companies every quarter who are looking to tackle sales & marketing challenges. These third party sources include over 180 fields of account firmographics, lead/contact demographics, intent and semantically-mapped skills.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Martech

MARCH 30, 2023

What are the demographics? AI is being used for marketing by two-thirds of B2B organizations, according to Forrester. Platforms like Semrush and Ahrefs, for example, will show you the following: What keywords are users entering to find your website and the sites of your competitors? Where are they in the world?

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Vidyard

NOVEMBER 20, 2017

Any marketers planning for next year based on yesterday’s data are going to miss not only the dramatic channel changes but the demographic changes as well. When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. Forrester has a plan. Gen Xers: 58%.

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

ClickZ

JULY 9, 2020

Incorporating customer, employee, contact center, social, operational, financial, demographic, and transactional data can give more context, depth, and accuracy to insights about your business. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Inbox Insight

DECEMBER 4, 2018

There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted , relevant content in front of the most appropriate audience demographics, effectively and seamlessly. ANA/Forrester ). Lack of value chain transparency.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge. They aren’t alone.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Convince & Convert

MARCH 6, 2017

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. Some tools share demographic information, but not most engaged followers. Does this mean that social media isn’t making an impact?

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Adobe Experience Cloud Blog

JULY 5, 2016

a student doing research or a candidate looking into your company), but a lead is someone with the right profile–specifically the right demographics and behavior, and ideally even the right account type. At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. There are a variety of approaches available today to help you understand your target audience, including: Conduct market research to learn more about your clients, including their demographics and where they reside.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

6sense

DECEMBER 9, 2021

Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62