Hubspot

FEBRUARY 17, 2012

For example, if you're a unicorn breeder and you blog about various unicorn care-related topics, you might find that your readers are more interested in topics about unicorn diet than unicorn exercise. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Single Grain

JUNE 15, 2020

This is our case study of how we doubled this e-commerce client’s conversion volume from Facebook and Google Ads while increasing ROAS. Our ad campaign model has four categories of terms: brand core, brand pillars, brand attributes, and long tail: The first thing we did was prioritize where the budget's going for all four of these buckets.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Sprout Social

JANUARY 5, 2023

The food industry is a prime example of how both concepts work and why they matter. For example, restaurants need to know what customers are buzzing about. For example, why are customers reaching out in the first place? Here’s an example from CAVA. A social listening example from a restaurant chain. Our suggestion?

Social Media 82

Social Media Media Eye-Tracking Work Management 82

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. For example, here’s how we create account based content: Choose which audience we want to target. As an example, at Directive Consulting, we sell into three different personas. Evangelize Brand.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

seo.co

JANUARY 15, 2021

For example, if you’re a travel company or a hotel, you might include a checklist of commonly forgotten items while traveling. For example, you can walk users through the steps of changing a flat tire, how to cook a frittata, or how to tell when a sales strategy isn’t working. Best practices.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83