vendor 
Metadata
FEBRUARY 24, 2021
firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. billion business prospects.
PureB2B
MAY 30, 2022
These days you can’t just subsist on demographic and firmographic information anymore. The definition is easiest to understand if you think of technographic data along the same lines of demographics and firmographics. Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach.
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Valasys
JULY 1, 2021
Integrating the B2B marketing automation solutions with all the technology vendors. Marketers can segment their database by demographics, firmographics, customer behaviors (e.g., Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources.
ClickZ
OCTOBER 22, 2020
Other important features include (but aren’t limited to) ease of use/usability, security including role-based access to the platform, and vendor support. Robust analytics and reporting features that collect, analyze, and monitor campaign data and make it accessible (and actionable) to multiple teams. Industry case study. 4 Salesforce Pardot.
TrustRadius Marketing
JUNE 19, 2019
Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? The guide gives a spotlight to 7 of the most used Marketing Automation platforms on TrustRadius, and provides buyers with an at-a-glance view of each product that includes: user demographics (e.g.
The Effective Marketer
JUNE 1, 2012
Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. by MarketingProfs.
TrustRadius Marketing
NOVEMBER 14, 2019
Segmentation: Demographic, company information, and behavior-based filters refine the outreach process. While vendors offer a growing number of integrations, it’s important for marketing team members to identify key features that will impact their team for positive results. How do you decide on a marketing automation software solution?
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