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Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process

ANNUITAS

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Thanks Steve for this great contribution!

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5 Core Competencies Driving a Modern Marketing Strategy

Hinge Marketing

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. The first is typical demographics. Batista is the Content Marketing Manager at Oracle Eloqua. Follow Amanda on Twitter @AmandaF_Batista.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. – Some distinguishing factors could be active customer vs. inactive, demographic differences, job titles, geographic location, personal interests, etc.).

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Twitter Click Here to follow me on Twitter. With all this going for it, why then isn’t content syndication a slam dunk success?

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Marketing Automation Manager: Role, Skill Set, and Job Description

Martech Advisor

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc. Ask us on LinkedIn , Facebook , or Twitter. Ideate and execute various email marketing campaigns.

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The Starting 5 for a Winning ABM Strategy

DealSignal

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. That means fresh, accurate, complete firmographic, demographic, and perhaps technographic data that can help you answer these key questions: How many accounts are there that fit my ideal customer profile (ICP)? Follow Rob on Twitter @robweedn.