Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Marketing Insider Group

JULY 11, 2023

So, what really works? Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging. Advertise on effective channels, work with micro-influencers, and make your ads engaging. Display Ads Ah, the trusty, dusty banner ad.

Paid Content 180

Paid Content Advertisements Advertising Paid Search Agency 180

ClearVoice

APRIL 5, 2024

No matter what platform your audience is using, established influencers are reaching your target audience with their content Influencers come with built-in trust and engagement. However, the benefits of utilizing these lower-tier influencers include much more cost-effective campaigns and a highly targeted, engaged audience.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. Discover ads work well with bold, eye catching images currently and video should be no different.

Google 117

Google Lead Ranking Paid Search Agency Planning 117

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. But to get to the question at hand, is employee advocacy just for B2B?

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. How does that work exactly? However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Would your target audience sit still for a two-hour webinar? Probably not.

B2B 78

B2B Demand Generation Agencies RSS B2B Thought Leadership 78

The Lead Agency

APRIL 14, 2024

We’ve got something different. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? So, what’s different about 2024?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Marketing Insider Group

AUGUST 12, 2020

For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Social media works best when you’re, um, social. These characteristics might be demographic ones, online behavior, interests, social media likes, and other commonalities. Find Your Tribe(s). You get the picture.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Go deeper than demographics and even firmographics. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Convince & Convert

DECEMBER 13, 2023

Picking And Choosing Your Audience Social media apps like Facebook have developed business features to target preferred audiences while using specific demographic filters like gender, age, location, and language. This will help make your content more accessible and easier to locate, improving its overall reach.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Get the Guide. The Video Strategy Workbook.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Furthermore, social media is still very much in play in any industry, depending on your target demographic. As a result, a one-size-fits-all lead generating strategy will not work everywhere.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. These can feel like the purpose, but they’re different.

Business 65

Business Social Media Youtube Facebook 65

SocialPilot

FEBRUARY 11, 2024

Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways. What’s working wonders on Instagram, TikTok, or YouTube?

Sales Management 90

Sales Management ROI Planning Work Management 90

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. This demographic wields a significant, though currently indirect, influence on the market through several compelling factors. Their sheer demographic size underscores their importance to marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Martech

AUGUST 7, 2023

Any child or youth player who plays a team sport gets huge life lessons in everything from how to work together to working with people with different backgrounds than you toward a common goal. So I started collecting all the data from all of our different sources. All those things we need in life. Dig deeper: U.S.

Campaigns 94

Campaigns Co-Registration Marketing AI Cable 94

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. As websites compete more fiercely for traffic, costs are rising.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. And while the two are related, they mean two different things. It often involves paid placements or ads designed to reach a specific target demographic.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

ClearVoice

AUGUST 14, 2023

The difference now is that AI helps generate content and targets ideal customers. This includes creating blog articles on financial topics relevant to a target audience. AERO’s final email only went to contacts who clicked on links or answered surveys about working on their homes. Focus on interested contacts.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

ClearVoice

JULY 15, 2022

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Baby Boomer demographics: Who are boomers? Here are nine content marketing tips to remember when targeting Baby Boomers: 1. Cost-effectiveness.

Planning 118

Planning Content Marketing & Strategy Youtube 118

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work? Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

Digilant

NOVEMBER 8, 2023

As advertisers work to connect with consumers across critical channels, he’s shared five key takeaways covering everything from platform improvements to redefining the value of this channel. However, the ability to target networks and programs directly tailored to your target audience is nothing short of a premium ad buy.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Optinmonster

MAY 27, 2020

Affiliate marketing works for almost any business with an online presence, regardless of size or industry. Let’s use the fitness industry as an example of how affiliate marketing works: A brand selling at-home fitness equipment starts an affiliate program to promote their products. Your target audience. Your ad type.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Oktopost

SEPTEMBER 22, 2021

Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. If you want to get an even more refined search that pairs you with the right targeted customers, you need to upgrade to paid instead of organic social media marketing.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Here are some tips to help you evaluate what will work best for you. Know your audience Which social media platforms do your target audience spend time on?

Social Media 100

Social Media Features Media Curation 100

Porch Group Media

NOVEMBER 4, 2022

What is the Difference Between Streaming TV, Connected TV, and OTT? How Does Connected TV Work? These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Initially, it works by choosing the platform you want to promote your services and products. Precision Audience Targeting.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Scoop.it

OCTOBER 13, 2022

Content is one of the best ways to connect with your target audience and build relationships. So, how do they work? This data gives marketers valuable insights into how their audience engages with their brand across different platforms. Demographics. ” And it’s true. But not all content is created equal.

Curation 85

Curation Social Media Analytics Personalization 85

SmartBrief - Marketing

JULY 11, 2023

With platforms like Facebook, Instagram, TikTok, YouTube, Pinterest, Snapchat, Twitter and many more popping up each week, it’s easier than ever for companies to reach their target audiences and increase their visibility. Lush currently targets customers via email, mail and their website.

Social Media 52

Social Media Social Marketing Media Loyalty 52

Metadata

JULY 21, 2022

Because the two work better together. Here’s a closer look at three of the main reasons to use paid social ads: 1) They allow better targeting than traditional ads. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Martech

MAY 18, 2022

In contrast, watching a video ad for 11-30 seconds is considered a view on YouTube Trueview ads. That’s why we’ve created this guide to provide an overview of how video ads work across various platforms and how marketers can use video ads to their advantage. How do video ad views work? Unique metrics to keep in mind.

Cost Per Thousand 98

Cost Per Thousand Advertisements Advertising Video Marketing 98

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. How Do Paid Ads Work, Anyway? How Do Paid Ads Work, Anyway? Google, Facebook, Youtube, Bing, LinkedIn). Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Like email, you can use social media to reach your target audience. different social media channels every month. To be fair, your potential customers might use these channels very differently. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111