Demographics Related Topics 
Tomorrow People
APRIL 27, 2022
But other important sources may also include: Demographic censuses. When it comes to the latter, numbers you might’ve calculated during the segmentation process will prove especially useful (like market sizes, growth rates, etc.). Google Analytics. Social media analytics tools. CRM platforms. Lead generation forms. Sales feedback.
Tomorrow People
FEBRUARY 8, 2022
In order to succeed with this approach, you should segment customers based on the benefits they’re seeking (instead of basic demographic characteristics). You may have noticed some companies positioning themselves as a ‘solutions provider’. Be careful of major positioning risks.
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Tomorrow People
NOVEMBER 30, 2018
At Hydro International we recognise that one of our core marketing demographics are away from their computer often. Some marketing strategies are having a renaissance. Yet many of our clients have access to a phone, which means they have access to marketing content.
Tomorrow People
NOVEMBER 6, 2020
Unlikely to resonate with its intended demographic, it has been widely panned. Beginning on the edge of mildly-humorous-in-an-ironic-sort-of-way, this well-meaning public service announcement dives quickly off into the depths of cringeworthiness, passing through patronising, confused (does he mean millennials or Gen Z?), The Unfortunate.
Tomorrow People
OCTOBER 24, 2017
Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic. We're really charged with how do we continue to really bring the brand to life over time.
Tomorrow People
NOVEMBER 16, 2018
And because our marketing strategy is based around personas, we can segment our campaigns according to behavior, demographics and even typical customer challenges. Focused content that seeks to help customers rather than sell builds trust adds real value. This way, we are sure our audience will want what we’re are offering.
Tomorrow People
OCTOBER 4, 2012
that's if you're part of the ever-dwindling demographic still reading magazines. In the same way that exposure to bacteria builds up the immune system, this proliferation has seen us, as consumers, develop a filter that allows us to turn a blind eye to the continuous flow of hard sell. There's no engagement there. but not anymore.
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