The Effective Marketer

APRIL 26, 2012

Companies already have access to demographics, is just a matter of expanding the data set and, of course, avoiding potential privacy concerns.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JUNE 1, 2012

Scoring will require involvement of sales, and of understanding what piece of content or which demographical information from your prospect is more relevant when qualifying a lead. Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MARCH 22, 2012

Demographics. SiriusDecisions has a B2B Persona template they use which you should consider for your next content creation project. Here are the key things they look at when creating the persona: Job role. Buying Center (the department that makes the buying decision). Common titles. Position in the org chart.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MAY 20, 2011

Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100