Demographics Related Topics 
Sales Engine
JULY 29, 2016
This requires way more than just knowing the demographic information on your prospects. Demographic information and other routine data points are not enough to understand how to be heard above the noise. Sales reps need leads, and it’s marketing’s job to get at least some of them—a majority would be nice.
Sales Engine
JANUARY 5, 2016
This requires way more than just knowing the demographic information on your prospects. Demographic information and other routine data points are not enough to understand how to be heard above the noise. As much as I hate the term “ lead generation ,” I don’t know a better one, so let’s start by defining what it is not.
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Sales Engine
JUNE 7, 2016
Know their demographics, job titles, business goals, and the major obstacles they face. The old sales axiom still applies today—we all do business with those we know, like and trust. So how do you create content that makes your own customers and prospects feel that way? Know who your audience is. What is their buying process?
Sales Engine
JULY 13, 2016
Not just who they are from a demographics perspective, but most importantly what problems they are trying to solve by purchasing your product or solution. You have to do your homework and establish a strategy to not only develop the content needed, but also map it to the buying journey: • Start by defining your buyer persona(s).
Sales Engine
JULY 13, 2016
Not just who they are from a demographics perspective, but most importantly what problems they are trying to solve by purchasing your product or solution. You have to do your homework and establish a strategy to not only develop the content needed, but also map it to the buying journey: • Start by defining your buyer persona(s).
Sales Engine
OCTOBER 16, 2015
It’s about selling access to the subscribers, which is why an advertising sales rep can tell you a lot of readership statistics in addition to demographics. The business model was really never about selling advertisements. List vendors are a dime a dozen now, and most have similar information, such as contact info, industry, and job title.
Sales Engine
AUGUST 22, 2016
Next we wanted to break out the concept of a marketing qualified lead into more granular categories.
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