Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Demographic. CLICK HERE FOR A FREE TRIAL!

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

NOVEMBER 12, 2018

Unlike B2B, B2C have an idea of the kinds of demographics they’re targeting their product to, but without the level of detail of B2B (i.e. These social channels also have the ability to delve down into profile demographics so that brands can target the right kind of audience. Employee Advocacy in B2C. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 11, 2017

I think it’s important to see what people are doing in different segments of digital marketing – not just specific expertise but also target demographics. Brian Fanzo. Jessika Phillips. Continuously identifying new thought leaders in your areas of interest is the best way to stay informed and best serve clients and peers.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

APRIL 4, 2017

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. CLICK HERE FOR A FREE TRIAL!

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Knowing this will allow you to judge the perceived value of an influencer based on their given influence over that particular audience.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

OCTOBER 4, 2017

Quantitative indicators: Are you reaching your target audience – according to location, demographic, views and engagement? With this said, it is important to ensure there is some like-for-like comparison. If you’re not, then perhaps you need to revisit the work you did around influencer identification, and your activity inputs.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JULY 26, 2018

Do you want to target everyday influencers that are already users of your products, activists and individuals that can raise brand awareness, or influencers that can help you target a specific demographic?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143