Marketing Craftmanship

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An End to B2B Social Media Madness

Marketing Craftmanship

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.

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Do Most CEOs Lack Social Skills?

Marketing Craftmanship

Given the demographics of Fortune 500 CEOs, none of this news is jaw-dropping. Six Fortune 500 CEOs (or more likely, their PR departments) contribute to blogs, and only one of the six CEOs, John Mackey of Whole Foods, maintains his own blog.

PR 100