LeadSloth

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Guest Post: Best Practices in Marketing Automation

LeadSloth

Segment your database by demographics, such as: industry, job titles, or product/service interest shown. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation.

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Are You Old Enough for Inbound Marketing?

LeadSloth

If you then zoom in on the demographics, the ‘age’ graph gives some interesting results: The older the respondent, the more likely they are to know about and use Inbound Marketing. The overall results were pretty good: almost half of the respondents is already actively using Inbound Marketing. Although 25% has no idea what it is.