Hubspot Inbound Conference Recap 7 of 9
Kaon
SEPTEMBER 23, 2015
First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. This will give you a sense of how you should talk to your prospect. Then, you need to focus on the buyer’s journey.
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