Digital B2B Marketing

JUNE 29, 2011

Demographics are a coarse measurement, every channel can do much better. But demographics should not be the currency in a market that should be differentiating itself on the ability to target beyond simple demographics. No other medium can significantly reduce out-of-target delivery.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

DECEMBER 4, 2012

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

JUNE 4, 2013

Although contacts captured from these programs tend to be lower quality than those captured through search, publisher programs are often more scalable and targetable (based on demographics) than search.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

AUGUST 23, 2011

This is much more than a broad industry, title or demographic definition, it requires focusing on a segment of that audience, defined by preferences in your category (value, feature, quality, integration, etc) that align with your offering. Know Your Audience. Why does your audience choose you?

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

SEPTEMBER 11, 2012

We will require all Twitter Paid Tweet campaigns to target specific audiences, such as Twitter users interested in cars, horses, family or music, specific demographics (ie age, gender) or other targeting options we will offer over time.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

JULY 12, 2012

Google Ad Planner Rather than searching based on demographics or site categories, use Google Ad Planner to find B2B opportunities by using keywords and sites visited. Suggested Resource: NextMark Mailing List Finder 3. These options are available under “Online Activity” in the “Search for Placements” tab.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

JANUARY 22, 2014

Marketers and traditional media buyers wanted to purchase against demographics. But those demographics were often extrapolations from descriptions of the real target audience (targeting mom’s with children in the home? You buy The Onion because you want to reach people with interests similar to the typical 18 to 34 year old male.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100