Customer Experience Matrix

APRIL 13, 2017

The campaign audience can be based on Monetate’s 150 standard segments or draw on Web site behaviors, visitor demographics, local weather, imported lists, customer value, or other information derived from the database. Users can designate one metric as the campaign goal; this is what the system will target in testing and optimization.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 17, 2015

Other methods build segments based on customer life stage, demographics, and similar broad attributes. It’s possible to build segments based on very detailed behavioral differences, but that’s likely to create too many segments to be practical.

Segmentation 120

Segmentation Work Management Analytics Automation 120

Customer Experience Matrix

OCTOBER 24, 2014

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. Because it knows what to expect, the system can easily load customer data and sales results from those systems.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

FEBRUARY 21, 2013

Audience IQ shows the demographics of best customers and results for different segments. Insight IQ allows users to explore the data loaded into the system. This is important because marketers may have never seen it all loaded and correlated. VisualIQ has found that clients need an ad budget of at least $5 million per year.

Buy 120

Buy Allocation Media Ad Exchange 120

Customer Experience Matrix

MARCH 24, 2011

Online ad buying is more like buying print ads or mailing lists: you may have some sense of the audience demographics, but the only way to really know how it will perform is to run a test. This is one area where TV envy makes sense, because it’s easy to add more Gross Rating Points and be reasonably sure of getting the expected results.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

FEBRUARY 7, 2016

Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales. These resemble attribution except they work at the channel level and are not based on individual data.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2014

Profiles contain titles and business demographics such as industry, but no personally identifiable information such as names or addresses. The company says it has pulled data from 4,200 publishers and other sources to identify about 120 million individuals worldwide, including 85 million within the U.S.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

APRIL 16, 2007

These profiles include previous transactions known to the cellular carriers, as well as demographics and other behaviors. a database marketing focus, using customer profiling to target ads. propensity scores that identify the most appropriate offers for each customer.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles SMS Advertising Agencies 120

Customer Experience Matrix

JUNE 20, 2007

A major change like targeted offers based on demographics can only be justified if accurate demographic data is available for a large portion of the customer base. That is, data that's currently useless because of poor quality or total absence does not become slightly useful because it becomes slightly better or partially available.

Fulfillment 120

Fulfillment Acquisitions Work Management Segmentation 120

Customer Experience Matrix

MARCH 29, 2007

The marketing engine also maintains some form of customer database—again, I haven’t contacted the company for details—that holds customer preferences and permissions, predictive model scores, and external information such as demographics, billing, and phone usage. Enpocket describes this in some detail in a white paper published last year.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

OCTOBER 18, 2006

[x+1] ( www.xplusone.com ) offers some pretty intriguing technology for online conversion optimization—that is, it automatically identifies customer segments based on behavior and demographics and determines the most productive offer for each segment.

Paper 120

Paper Product Banner Ads Banners 120

Customer Experience Matrix

NOVEMBER 2, 2007

The system will store this information at the lowest level possible (preferably, down to individual interactions) and with the greatest detail (specifics about customer demographics, promotion contents, service issues, etc.), Changes over time are really the key, since they alert managers as quickly as possible to problems and opportunities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

Results can be categorized and filtered based on author popularity (a 0-10 score based on audience), author demographics (age and gender, where known), domains, sources, and keywords. The most basic report shows daily volumes with trends over time.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 22, 2006

Yes you could enhance a file with various demographic and some financial information, but it was all still pretty general and often unreliable.) Even in traditional database marketing, the only information readily available about individuals was what you sent them and what they had purchased from you.

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

FEBRUARY 7, 2007

The segments could be based on customer demographics, purchase behavior, start date, acquisition source, initial offer, initial product, or just about anything else. You also need to be sensitive to external influences such as seasonality. There’s no need to pick just one set: different segmentations will matter for different purposes.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

JUNE 22, 2014

Users review the tracker results to decide which leads are of interest, and can then pull demographic information from the leads’ public social profiles. Trackers can be connected with lead scoring rules that rate leads based on demographics and social behaviors, including sentiment analysis of their social content.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Social Marketing Automation 120

Customer Experience Matrix

JUNE 20, 2011

This was an “influence” report that showed the percentage of people reaching a marketing stage who had received specific marketing treatments (or had other attributes such as source, product history, demographic, etc.). The idea was that treatments received by a higher percentage of customers were more influential.

Marketing Attribution 120

Marketing Attribution Lead Ranking Paper Comparison 120

Customer Experience Matrix

MAY 7, 2015

It seems well within the capabilities of current technology to find people who indicate a specific need, based on their Web searches or social comments, and then to understand who those people are in terms of demographics, behaviors, and other attributes.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

APRIL 5, 2010

This allows VisualIQ to analyze campaign results, do whatever identity matching is possible, and to isolate the impact of source, contact frequency, demographics, location and other variables. The general advantages come from assembling all advertising and customer transaction information in one database.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Customer Experience Matrix

JUNE 25, 2015

In the “madtech” vision I’ve been articulating recently, this translates to assuming that all data about each customer’s demographics, interests, behaviors, locations, intentions, and other attributes is available to everyone.

Work Management 120

Work Management Marketing Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JULY 9, 2007

The brokerage firm also built a lifetime value model for customer segments, which were defined by trading behaviors, asset levels, portfolio mix and demographics. The model is used to assess the financial impact of proposed marketing programs and for strategic planning.

Case Study 120

Case Study Case Studies Lead Ranking Allocation 120

Customer Experience Matrix

JULY 28, 2009

Users can also see results for different offers and creative types, as well as responder profiles based on demographic information appended from the vendor’s compiled files. Standard reports track performance by campaign, type, and channel, including responses, conversions, revenue, costs, and return on investment.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 17, 2009

external demographics, preferences, contact names: the best practice here is to supplement internal data with external sources such as D&B, Hoovers, LexisNexis, ZoomInfo, etc. . • leads, promotions, responses, orders: these are the traditional data sources used in most marketing systems.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120