The Effective Marketer

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How to Include Webinars in Your Content Plan

The Effective Marketer

For example, consider the following types of webinars and how they can be used: What: Product demo. The longer webinars (more than 30 mins) can later be chopped down into easily digestible segments and posted on your Youtube channel. Focus: Product features and functions. What: New product release walkthrough.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

I have found a treasure trove of competitive information in otherwise hidden support pages that gave me full access to online documentation, product demos, and discussion threads showing what users complain about. Youtube can be a good source of information to catch product demos and reviews.